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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. The company serves “28,000 customers” around the world.

Pitching 151
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

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The crisis gets personal

Stephen Waddington

It manifests itself by oversharing on social media and constant use of messaging and video services. I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. It appears universal whether people are living alone, in couples or with family. I find it exhausting.

Crisis 136
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. But traditional education is slow and time-consuming. Your phone has a video camera and plenty of ready-made online course platforms. PR is in constant flux, and our industry must evolve. But we’ve already messed up. Let me explain: Table of Contents.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. But traditional education is slow and time-consuming. Your phone has a video camera, and there are plenty of ready-made online course platforms. You and I must save the PR industry. PR is in constant flux, and our industry must evolve. Save the PR Industry Now.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. It’s an attempt to engage consumers in a two-way symmetrical relationship, dressed-up as a cute gimmick. This is after all the business of public relations.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

They may not be intelligent and self-aware like Hal 9000 (Heuristically programmed ALgorithmic computer), the machine from the movie 2001: A Space Odyssey (1968), but algorithms can evolve. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. Back to Top.