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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. The Marketing Machine Age.