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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

However, the exchange posted an announcement and YouTube video , which contained some interesting facts: Jørn Lyseggen founded Meltwater “in shack number 15 on Tjuvholmen, Oslo in 2001.”. The company gives agencies a way to manage (and pay for) clients serving as experts. The company serves “28,000 customers” around the world.

Pitching 151
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming. Your phone has a video camera and plenty of ready-made online course platforms. PR is in constant flux, and our industry must evolve.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

After the dot-com bubble in 2000-2001, the Internet slowed down. Having truckloads of agencies adds complexity and kills ROI. But traditional education is slow and time-consuming. Your phone has a video camera, and there are plenty of ready-made online course platforms. You and I must save the PR industry. The outcome?

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. I'll leave that to far more learned and wiser minds than my own.

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The 5Ps of Marketing Artificial Intelligence

PR 20/20

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. make you buy more things). Back to Top.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks.

Ethics 52