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The writings on the wall

Mark My Words

What worked for Francois Holland – an attempt to appeal to disenfranchised voters through a video of him embracing ethnic minority supporters to the sound of Jay Z’s Niggas in Paris – didn’t land so well when Cameron dabbled in his own brand of hoodie hugging. The problem with Labour’s slab is that it was all risk to no obvious gain.

Writing 60
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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. What has stayed the same?

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Behind the Headlines with Sharon Hoffman

Cision

And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. Jane Pauley anchored it, and the team won an Emmy for Best News Magazine Report of 2001. That’s how we keep our brand relevant, and it’s why we’re the #1 entertainment news site.

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Instagram Is the Rihanna of Social Networks

Cision

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Or , how are brands finding success on Instagram?

Instagram 120
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7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

If you want editorial coverage for your cereal brand, first target the media who typically write about food. In September 2001, I was working on a credit card launch for a Canadian bank. There was no point in approaching any journalist about the story—they were all writing about some aspect of the New York attacks.

Banking 100
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing.

Software 117
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120