Onclusive

OCTOBER 4, 2021

If you do find a contact with an invalid email address, please reach out to us and we will update it as quickly as possible. Get to know them to earn their attention You’ve found the journalists with whom you want to build relationships—now what? Our commitment to accuracy doesn’t stop there. Media Database Best Practices.

Industry 195

Industry Media Reputation Report 195

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Analyzing which posts generate the most engagement can help identify what type of content is most effective.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

NOVEMBER 17, 2021

What you can do with sentiment insights: Get a complete view of your current brand sentiment, as well as that of your competitors Discover what to do to make sure you get more positive mentions and features that enhance your brand reputation Evaluate how sentiment is trending over time to gauge whether your reputation strategies are working.

Analysis 195

Analysis Media Reputation Trends 195

NewsWhip

OCTOBER 19, 2021

2 – Identify the most influential media and journalists . These leaderboards would show Greg the most influential media and journalists that are talking about Kendall, ranked by public engagement. 3 – Set up real-time and predictive alerts to stay up to date on what matters.

Media 145

Media Reddit Crisis YouTube 145

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. Data collection allowed us to reflect on past events and their impact. Predictive analytics have given us the ability to foresee the trajectory of news stories. What was the business benefit of all this?

Analytics 88

Analytics Media Crisis Insurance 88

Stern + Associates

FEBRUARY 22, 2023

Ditch the Jargon Making a splash in such a noisy space requires relaying messaging about your product and its value in a clear, concise way for the general consumer or potential client. No matter how revolutionary, your technology won’t make its mark if your discourse isn’t clearly expressed and understood.

Communications 62

Communications Technology Software Resources 62

PRSay

JULY 21, 2020

When asked what the most important thing PR and communications pros can do right now to support diversity and inclusion, both panelists stated the importance of transparency. Racial justice is still in front of us and there’s a long way for a lot of us to go.”. What pain points does your organization and industry face?

Communications 193

Communications Brand Branding Crisis Communications 193

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. What is sponsored content? Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Though the terms can be used interchangeably, they refer to different things.

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector. Moving beyond the US, The Mumbrellacast from Mumbrella – Australia’s key ad trade media, this podcast throws light on the latest news in the Australian media, marketing and advertising industries.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. What does this tell us? Aside from the fact that Beyonce makes everything more glamorous.,

Marketing 78

Marketing Education Consumer Social Media 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Policies Groups 62

PRSay

FEBRUARY 8, 2021

Elevating Black influencers’ stories during Black History Month is an easy way for us to gain the attention of media outlets and leverage their interest in timely, newsworthy connections to that month’s observance to make a case for placement. What is preventing us from looking for and pitching media on these stories year-round?

Media 158

Media Policies System Pitching 158

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Fiercely self-aware and independent, Arya Stark knows who she is and what she wants.

Strategy 258

Strategy Trade Shows Case Study Course 258

NewsWhip

FEBRUARY 13, 2023

they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR — Dunkin' (@dunkindonuts) February 12, 2023 It was a hugely influential ad, with the coverage and engagement reflecting that. If you’d like to learn more about using NewsWhip to track campaign success, book a chat with us here.

Film 147

Film Social Media Mobile Brand 147

Prohibition

AUGUST 29, 2023

Highlight the inspiration, ingredients, or unique features that make your offering special. Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Let us help you make a lasting impression in the industry.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

FEBRUARY 22, 2021

Woodson’s vision started with Negro History week in 1926 and, 50 years later, became what we know as Black History Month. With your experience in conducting research around diversity in advertising and public relations, what findings do you think we should be most aware of? It is something way past due. The struggle is not over.

Communications 165

Communications System Education LinkedIn 165

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

SEPTEMBER 21, 2020

Right now, look where unchecked, unbalanced repetitiveness has gotten us,” says Johnson, CEO of DiversityInc , a data, consulting and strategic advisory company. What does this disruption look like to you in 2020? Michael is one of health care’s most influential voices. Make sure that you are open.

System 158

System Conference Exercises Resources 158

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. The rise of kidfluencers Before diving into the implications, I wanted first to look at what has led to the rise of kidfluencers.

Brand 82

Brand Branding Marketing Ethics 82

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector. Moving beyond the US, The Mumbrellacast from Mumbrella – Australia’s key ad trade media, this podcast throws light on the latest news in the Australian media, marketing and advertising industries.

Marketing 204

Marketing Advertising Advertising Industry 204

NewsWhip

MARCH 3, 2020

Brett Lofgren (President, NewsWhip): Bryan, thanks for joining us. I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. More importantly, we are using data that is unique to the communications world.

Data 88

Data Agency Sports Creativity 88

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? If Forrester (one of the most influential research and advisory firms in the world) is right, what does that mean for the future earned, owned and paid media? Read on for a recap of the event that answers the question.

Advertising 272

Advertising Advertising Storytelling Media 272

Barokas

JUNE 14, 2019

Page by page, chapter by chapter, books transform us, teach us, mold us, improve us, entertain us, humble us and guide us. Yes, we can live without them, but what would be the point? As communications professionals though, it’s critical that we make reading a priority.

Communications 101

Communications Transportation Television Writing 101

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Here’s what we’ve learned after working for ten years in PR for startups. Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. But much of the art of media relations and PR involves making real connections. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Scott Public Relations

JULY 13, 2023

The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions. Investing in communication during unprecedented times such as what we are experiencing now is a shrewd decision that can have far-reaching implications.

Ethics 52

Ethics Survey Insurance Insurance 52

Maxim Behar

DECEMBER 11, 2022

I will leave aside the Spanish history, what it was like under Franco, how democracy worked its way, slowly and painfully, through institutions and people. The first is to modernize all legislation and make it close, very close to the European legislation. many of them still don't realize what actually happened.

Newspapers 72

Newspapers Government Fashion Meeting 72

Cision

JUNE 7, 2016

No matter what platform or method of communication, a great story will always make an impact. I found it tremendously rewarding to help them translate their messages and make them relevant across countries, cultures and audiences. What do you like most about working in the communication industry? What do you like least?

Groups 120

Groups Industry Technology Communications 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today? Can you tell us a bit about that? But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

JANUARY 11, 2020

Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. Every one of us who had the opportunity knows what a tremendous privilege it was to have worked with Harold.”. He started Burson-Marsteller in 1953 with Bill Marsteller.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Buzzstream

FEBRUARY 5, 2020

When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. So, what does it take to be successful in online PR and link building in 2020? . This makes perfect sense for link builders and PRs alike. How do they differ? .

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

PRSay

FEBRUARY 28, 2018

When you see an influential journalist looking for a source to speak about something beyond what your organization can address, find someone anyway. To be clear, this kind of assistance doesn’t guarantee us any coverage. We better make sure we still “bring our A game” and suggest good angles that matter to their audiences.

Pitching 115

Pitching Transportation Report Travel 115

The Hoffman Agency

DECEMBER 13, 2023

The OpenAI scenario shows us what happens when basic communications planning is completely absent in decision-making. It emphasises the need to be proactively transparent about why the decision was made, the ensuing course of action, and what it means for the business, its people and other key stakeholders.

Crisis 36

Crisis How To Guidelines Reputation 36

Flack's Revenge

JUNE 13, 2019

Understand memetics, I thought, and I will be the PR whisperer; able to make buzz and even press releases catch on and spread far and wide (as I further detailed in this post ). Flash forward twenty or so years and it is not well-intentioned if sometimes annoying US marketers who’ve mastered memetics.

Wikipedia 136

Wikipedia Social Media Travel Web 136

Mindful Marketing

JUNE 19, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. ” Really? ” Really?

Social Media 81

Social Media Media Fashion Instagram 81