Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. It’s not difficult to do what you know.

Marketing 120

Marketing Film Instagram Video 120

Deirdre Breakenridge

DECEMBER 4, 2018

As a nonprofit, you need to know how to be a good storyteller because it is a powerful tool to attract volunteers, grow awareness, and motivate young adults to get involved and become agents of social change. The best way to increase youth engagement on social media is to motivate young adults to open up about their own experiences.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. The post 2022 Social Media Trends Pt.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

FEBRUARY 15, 2017

It’s ever changing nature keeps you on your toes, there is always room to learn more and be at the brink of something really innovative and fresh. Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. What do you love about the industry?

Hotels 86

Hotels Social Media Fashion Agency 86

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Deirdre Breakenridge

APRIL 18, 2016

The #WhisperMoore tag was decided by the Marketing and Communications department after I had submitted a preliminary version of the design and I’m excited to see what the response to the bench and the design is. How important is social media to artists and their work? In my opinion, social media is critical to artists.

Creativity 150

Creativity Interviews Social Media Media 150

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. As a special adviser to Sunak when he was chancellor, Horowitz used fancy graphics and clever tag lines to sell “Brand Rishi” to a younger, politically unengaged audience on Instagram.

Social Media 60

Social Media Media Film Leadership 60

PRSay

APRIL 19, 2023

Beyond his impressive portfolio of work, Souza has also gained a significant following on social media , where he shares personal anecdotes and behind-the-scenes stories of his time at the White House. Using natural light, the Oval Office was my favorite place inside the White House. 1 on the New York Times bestseller list.

Travel 66

Travel Tourism Storytelling Newspapers 66

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2017

First Linton tags the designers of each piece of her posh wardrobe while returning from a trip on a government jet, triggering an Instagram spat and social backlash. Yet the real question is, why is the wife of the Treasury Secretary in this “ready for my social media close-up” photo at all?

Study 195

Study Groups Reputation Twitter 195

Solo PR Pro

AUGUST 18, 2020

It could be complete silence; for others, it may be nature sounds, and still, others may need to rock it out to get in work mode. Share in the comments below or tag us on social media using #solopr. And more importantly, it won't stick. Soundproof your performance. One tool I use is Brain.fm to match sounds to my goals.

YouTube 98

YouTube Writing Tools Social Media 98

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 105

Media SEO Analytics Analysis 105

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. However, to thoroughly examine a topic, you will naturally explore many different angles which lends itself to length. 1) How long should a blog post be? Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. Open for business for two days… Tags: light, centre, city, leeds Lighting up Leeds Lifestyle Awards 32 We love a good night out here at Prohibition, and an awards evening is no exception. The theme this time?

Video 48

Video Creativity Viral Fashion 48

Prohibition

JANUARY 3, 2017

Opportunities for those who deal with social is huge. The overriding reason for excitement in live streaming is due to its spontaneous nature. This raises great opportunities for small firms looking to use social, but also major issues. Related Posts Is live broadcasting taking over social media? Opportunities.

Twitter 48

Twitter Social Media Trade Shows Video 48

Prohibition

JUNE 16, 2017

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? The do’s.

Social Media 48

Social Media Viral Exercises Video 48

Solo PR Pro

JANUARY 11, 2021

When people hear “PR”, most think of only media relations. The bottom line nature of big PR firms/networks will make it hard for them to keep their commitments if they don't see a return on their investment in the form of increased client engagements and billing. Here's to an illuminated 2021 and the future of our industry.

Industry 79

Industry Print Ethics Internal 79

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Presspage

JANUARY 17, 2018

“If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” ” Use tags that enable voice searches. Deploy social media.

SEO 60

SEO Engineering Mobile Pitching 60

Konnect Agency

APRIL 20, 2021

There are many types of crises that can occur, including but not limited to product recalls, employee misconduct, a food-borne illness outbreak, natural disaster, customer or employee injury, food tampering, strike, or other service disruptions. Defining The Threats. Remember, not everyone is a great speaker, so be mindful to choose wisely.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

JUNE 15, 2021

As a result, B2B marketing writers turn to analytics and social media to inform their writing. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does. To be sure, I follow my own advice.

Survey 116

Survey B2B Marketing Interviews 116

The Stalwart Blog

OCTOBER 31, 2017

For the past three weeks, the business found itself under attack by a distributor who launched a social media smear campaign purporting the unsafe state of the company’s consumer-oriented products. The fear of stoking the fires and exacerbating the problem is a natural concern, but this scenario illustrates a critical point.

Crisis 60

Crisis Crisis Communications Engineering Facebook 60

Sword and the Script

MAY 7, 2019

The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries. These are earned, much in the same way media relations outreach earns coverage. These are earned, much in the same way media relations outreach earns coverage. So how do you earn links?

Google 131

Google Banking Engineering Web 131

Karen Freberg

JANUARY 23, 2020

In my undergraduate social media class #Freberg20 ), we will actually be starting to talk about the importance of listening and monitoring on social media. I always love to support and encourage friends and fellow colleagues in the field about how and why brands are successful in their efforts on social.

Social Media 54

Social Media Brand Branding Media 54

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113

Software Tools Publicity System 113

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Communications Conversations

JUNE 1, 2018

Naturally, I submitted, and, as a result, I’ve been following their social activity around this campaign closely. Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information).

Social Media 60

Social Media Media LinkedIn Instagram 60

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Shift Communications

SEPTEMBER 8, 2015

While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Influencers by their very nature tend to have larger reach. Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs.

Social Media 60

Social Media Media Data B2C 60

Action PR

JUNE 18, 2019

Social media is where it’s at nowadays. 45% of the global population is using social networks to engage with others every day. Follow these steps to help you engage journalists on social media and build ongoing relationships with them. Yet, their email address and phone number aren’t on Gorkana. What do you do?

Social Media 40

Social Media How To Media Pitching 40

Solo PR Pro

DECEMBER 12, 2017

Our messaging can naturally evolve over time, so review this section to ensure that it aligns with your current branding. Use one of our social media or content calendar templates. Renew your social engagement. Renew your social engagement. Let us know in the comments or tag us on social media using #solopr!

Energy 64

Energy Measurement Social Media Leadership 64

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. The ever-evolving nature of the PR/social/corporate reporting structure [Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71

Shift Communications

JANUARY 2, 2017

As machine learning and artificial intelligence improve their capabilities at generating natural language text, we will see more and more content by machines than ever before. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

PR 20/20

MAY 8, 2019

Using AI technologies—such as machine learning, natural language processing (NLP) and natural language generation (NLG)—we achieve cost reduction by completing repetitive, time-intensive activities more efficiently. advertising, content marketing, ecommerce, email, social media, website, etc.),

Agency 84

Agency Enterprise Technology Analytics 84

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. Press release should only be distributed to announce legitimate company news,” says Lisa Buyer, CEO of The Buyer Group, a Florida-based boutique firm specializing in online PR, SEO and social media.

SEO 60

SEO Pinterest Google Engineering 60