Deirdre Breakenridge

JUNE 14, 2017

As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society? I founded my University’s PRSSA Chapter as well as a student-run PR firm. Describe your best PR professor. A follow-up blog post by PR 2.0

Education 322

Education Community Course LinkedIn 322

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

The Proactive Report

APRIL 27, 2018

PR and the Future of Search. Well, if the searcher is going to find what they’re looking for on the search result page (SERP) you had better rethink how you write your meta tags for the pages on your website and how you craft the content people see when they search – for the brand and the generic keywords related to your brand.

SEO 100

SEO Mobile Engineering Google 100

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Get straight to the point and include a clear Call to Action (CTA) for the email recipient.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

OCTOBER 5, 2016

What better audience to capture? Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

NOVEMBER 27, 2017

We’ve been talking about Earned Media — from both the journalist and influencer marketing perspectives — and how it’s critical that improved metrics and measurement by used to better prove effectiveness. With this data net in place, PR pros can determine who engages with content and with coverage. Super cool!

Video 231

Video Media Measurement System 231

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends. Because of this, social media users now expect better, more engaging experiences. Social Commerce: Instagram as storefront .

Social Media 272

Social Media Trends Media Instagram 272

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 92

Technology Software Survey Internal 92

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

MAY 10, 2022

Ned Lundquist has been publishing Ned’s Job of the Week (JOTW) newsletter for the better part of 20 years. Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. Karen Swim of Word for Hire , LLC and the Solo PR Pro community. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Bigger doesn’t always mean better. Bigger doesn’t always mean better: take social media influencers as an example. With a media database of more than 1.6

Media 231

Media Pitching Social Media Instagram 231

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JULY 16, 2019

Building better public relations will impact that bottom line. When properly designed and executed a PR program can not only build awareness, but develop a lead flow. PR tips for cybersecurity companies. Place a price tag on the risk. Have a media rapid-response bureau. Security risks exist on many levels.

Company 213

Company Case Study Airlines Study 213

Buzzstream

JANUARY 16, 2024

The first step in building better relevant links is identifying the right type of content to build, and BuzzSumo’s quick link metrics are a big help. When talking about efficiency, fewer clicks are better. However, in the next section, you’ll find better, broader extension tools.

SEO 83

SEO Web Tools Analysis 83

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. It is better to aim high and miss than to aim low and hit.”― Stay Accountable Share your goals with someone you trust — a mentor, colleague, or friend (or members of Solo PR Pro!). Les Brown 3. We’d love to hear from you!

Pitching 78

Pitching Resources Course Social Media 78

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. Even the simple act of “liking” a comment you are tagged in is enough. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. If that’s your metric, you are set up for failure.

Survey 124

Survey Social Media Brand Branding 124

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

Cision

MAY 26, 2015

They’re used on radio programs and podcasts, but have been around forever… and surely there are much better technological solutions (multi-channel attribution models, anyone?). Attribution for any PR activity is hard (I assume I’m preaching to the choir on this point). Conclusion.

Facebook 120

Facebook Analytics Measurement Google 120

Doctor Spin

MARCH 27, 2023

Hacking AI in PR: using AI tools to write a press release Valuable tips (as always) from Stephen Waddington. Eric Schmidt Is Building the Perfect AI War-Fighting Machine Military powers worldwide will race to develop better AI and autonomous robots. SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO!

Media 52

Media SEO Government Twitter 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

PR for Anyone

MAY 22, 2020

You used to be able to easily do this in LinkedIn with tagging but they removed that feature. Watch the video above or read the transcript below for your Free Publicity Friday PR Tip. __ TRANSCRIPT Hi everybody. It's Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week's PR Tip.

Pitching 130

Pitching Media Google Case Study 130

Solo PR Pro

JULY 18, 2023

Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). Read on for three key strategies to determine if a process you are using needs to be retired, revised, or simply optimized for better results. appeared first on Solo PR Pro.

Resources 52

Resources Meeting Technology Examples 52

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends. Because of this, social media users now expect better, more engaging experiences. Tech takeover.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

SEPTEMBER 25, 2014

The key to micro-tasking (or practicing for that championship) is to use memory tags, the ability for your brain to recover information quickly. However, memory tags are easily overwritten because active working memory is relatively small in the brain. This is why memory tags need to be explicitly defined in the physical world.

Agency 146

Agency Internal International Course 146

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? The result is an integrated PR tool that streamlines the process of researching, pitching and maintaining relationships with journalists. Though email remains the #1 preferred avenue for pitches!).

Pitching 111

Pitching Twitter Tools Community 111

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Resources 77

Resources Energy Small Business Corporate 77

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Solo PR Pro

AUGUST 18, 2020

.” Rituals are not only comforting, but research shows that they can actually help us perform better. Athletes use rituals to get into performance mode, and solo PR pros can use those same tactics to get into winning mode at work. Rituals do not make you perform better, but they reduce performance anxiety.

YouTube 98

YouTube Writing Tools Social Media 98

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break.

Marketing 62

Marketing Film Creativity B2C 62

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Solo PR Pro

MAY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. There’s a whole community of like minded people you can lean on.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

5W PR

MARCH 15, 2021

Content can be better managed by removing old ones while retaining current ones. Once there, enter a keyword and hit the “tags” column. The post Getting the Most Out of Instagram appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Simply go to that brand’s profile page, then hit “following,” and “notifications.”

Instagram 88

Instagram Privacy Agency Facebook 88

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Building your PR campaign timeline. That’s okay!

Social Media 68

Social Media Pitching Writing Measurement 68

Solo PR Pro

FEBRUARY 9, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. What to do when business is slow, according to 5 solo PR pros. Put your PR house in order. We want to hear from you!

Course 110

Course Exercises LinkedIn Groups 110