PRSay

MAY 18, 2023

30, 2022, ChatGPT appeared like an earthquake, creating its own fault lines for organizations to navigate. Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. Recently, Laura Dunham, Ph.D.,

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Publicity Software Education Technology 173

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing. But what does all this mean for the media relations component of public relations strategy? adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

PR for Anyone

MAY 5, 2020

“It's possible to produce billions of views from free publicity.” In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

Case Study 223

Case Study Study Publicity Travel 223

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it? Here are some things I certainly didn’t learn about PR in college. How to pitch media.

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Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. And yes, there’s even a video series titled “How S#it Works.” . AdExchanger.

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Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

OCTOBER 20, 2023

In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications. We often focus on people and process, but we need to add technology to that, too.

Communications 159

Communications Ethics Training Hotels 159

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. In other words, when it comes to PR and generative AI, I’m skeptical about deep adoption across the industry.

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Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. PR News: The Skinny.

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Retail Healthcare Crisis Management Social Media 320

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes Sally is in charge of public relations at a small firm. She loves her work, but there’s a small problem: It seems like competitors are always moving more quickly than she is. It’s almost like they’re able to read publishers’ minds! It’s easy to downplay the importance of timing in PR.

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Pitching Media Print Publicity 130

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. The website marks it as sponsored. It’s slick, it’s punchy, it’s memorable. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.

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Writing Pitching Report Industry 177

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. It’s obvious when someone pitching him has done their research first and when they have not, he said.

Report 170

Report Local Media Pitching 170

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to be learned from each one. The failure here was really one of governance, of course.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. It’s not a new problem.

Employee 156

Employee Community Groups Interviews 156

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? But established news outlets still hold immense power. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

PR for Anyone

APRIL 7, 2020

“I'm an expert when it comes to creating stories and getting a message out there.” In this week's episode, I talk about effective public relations and marketing while working from home. You have a message to share with your followers and clients about what you do. That's what I want you to think about.

Marketing 279

Marketing Training Technology Video 279

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Working in PR, you hear stories about challenging clients, but they are rare. PR people often plan out pitch calendars months in advance. It pays to stay knowledgeable on where your “go to” journalists are working.

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Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Here are vital skills for PR people to assess and enhance in 2023. It’s all about… communication. Writing still matters. When writing, it is important to keep the specific campaign objective at the forefront. Something to keep in mind while writing is that you won’t get it perfect on the first draft.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MARCH 12, 2020

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic.

Employee 374

Employee Viral Small Business Travel 374

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning.

Blogging 113

Blogging Software B2B Survey 113

PRSay

MAY 2, 2023

People in my generation are capable and have good ideas to share. People want to see their efforts recognized and rewarded. Good working environment For young professionals entering the workforce, it’s nice to see peers our own age in the office. At the same time, having people of different ages in the office is also important.

Energy 196

Energy Employee Insurance Insurance 196

ImPRessions - Crenshaw Communications

JUNE 3, 2020

It’s time to speak up. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. We also pledge to learn more about issues affecting the African-American community in our country and encourage our employees, like-minded friends, and our community to do the same.

Communications 253

Communications Construction Community Groups 253

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. This thought-provoking discussion channels many intriguing topics related to the complexities of the modern workplace, and Erica shares her vision for how we can adapt and thrive in the post-pandemic era.

Employee 130

Employee Policies Creativity Company 130

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? topic that relates to you and your business, move that publication to the top of your list.

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Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. This is the time to pour it on.

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Pitching Financial Media Training Training 296

PRSay

OCTOBER 17, 2022

8 midterm elections fast approaching, officials say they’re busy combating misinformation about electoral processes and voting results, and not that such falsehoods sow distrust of the election process. On Twitter , she helps Edwards communicate clearly about voting. It was during the 2020 election. With the Nov.

Communications 172

Communications Video Social Media Facebook 172

The Stalwart Blog

JULY 6, 2020

Well, COVID is shutting down businesses again as we talked about last week. But how do you position it without sounding opportunistic or boastful? You can still promote your success. Just do it in terms of the value you bringing to employees and customers. In short, make it about them – not you.

Crisis 148

Crisis Employee Company Publicity 148

5W PR

MARCH 26, 2024

It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Before a company can start crafting its message, knowing the audience inside out is crucial. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. What can you do?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Whether you work in public relations or another service business, you probably have your own horror stories. The pandemic shutdown was awful in many ways, but at least we didn’t have to worry about attendance at press events. As any PR person knows, you should be judicious about media events. What can you do?

Agency 227

Agency Television Radio Pitching 227

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners.

Mobile 142

Mobile Meeting Course LinkedIn 142

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Analyst versus journalist end goals.

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Wireless B2B Report Media Relations 309

PRSay

MAY 28, 2020

Even in the best of times, young people graduating from college might struggle to distinguish themselves from the competition and land coveted jobs in public relations. Broom Center for Professional Development in Public Relations at San Diego State University. “We

Publicity 201

Publicity Google LinkedIn Examples 201

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software.

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Report Publicity Marketing Pitching 105