Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 105

Print Marketing Real Estate Automotive 105

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Marketing Mama. Lindsey Higgins. Jessie McShane.

Instagram 114

Instagram Fashion Local Sports 114

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. It proved that on X, Instagram and TikTok sometimes opposite aesthetics can inspire a tidal wave of memes and moviegoers.

Film 129

Film Marketing Sports Hotels 129

Communications Conversations

OCTOBER 24, 2014

When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Target’s virtual trick-or-treating experience on Instagram is a stroke of genius. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Communications Conversations

APRIL 24, 2017

Read between the lines: This was a huge marketing play, pure and simple. And, most of it was focused on what kind of drink would photograph well on Instagram (and Facebook, Snapchat and Instagram). Why spend millions in marketing ad buy dollars when your target audience will market it for you?

Instagram 100

Instagram Trends Company Apparel 100

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

5W PR

MAY 17, 2024

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion.

Strategy 78

Strategy Brand Branding Travel 78

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Global Marketing Strategy, IFAW. Stacey Hedman. NEO analysis helps us understand where IFAW can truly stand out.

Media 370

Media Comparison Software Enterprise 370

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78

Travel Consumer Strategy Tourism 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. The lesson?

Publicity 334

Publicity Advertising Advertising Leadership 334

Communications Conversations

JULY 11, 2017

Influencer marketing. In fact, influencer marketing has been hot for a while now. But, if you’ve headed up an influencer marketing campaign yourself, you know there’s one area of the work that’s especially tedious, and even painful: Researching and identifying the right influencers for your campaign.

Instagram 122

Instagram Brand Branding Local 122

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. You need to change course and use Instagram for your news distribution now.

Instagram 165

Instagram Groups Social Media Journalism 165

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience? This makes their recommendations more powerful.

Local 52

Local Instagram Facebook Social Media 52

5W PR

JANUARY 24, 2020

But what is the role of traditional journalists in the modern age of digital marketing and social media influencers ? Because of this direct connection with consumers, the Twitter, Facebook, and Instagram accounts of prominent journalists generate massive interest. People might only be interested in business, sports or local affairs.

Marketing 97

Marketing Sports Social Media Journalism 97

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

NewsWhip

NOVEMBER 24, 2021

To get into the spirit of Thanksgiving we decided to look at the kinds of foods that have sparked public interest on the web, Facebook, and Instagram. Local publishers wrote the most about Reese’s, with Fox 5 Atlanta garnering the most attention to its article, totaling 24k engagements. Ina Garten influences on Instagram.

Instagram 78

Instagram Facebook Local Video 78

Solo PR Pro

APRIL 13, 2021

What comes to mind when you think about influencer marketing? Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Validation. Enthusiasm. Which channels impact them?

Marketing 89

Marketing Employee Local Community 89

Communications Conversations

JANUARY 8, 2021

More clearly stated: I think most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy. And, we’re seeing more community and local newspapers close shop every day. Meanwhile, influencer marketing is uncertain.

Newspapers 179

Newspapers Local Consumer YouTube 179

PR in High Definition

MARCH 28, 2023

Social media marketing is an essential string to any comms professional’s bow in today’s industry landscape. Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

NewsWhip

APRIL 15, 2024

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. So, what led Shore and his team to choose NewsWhip over all the other tools on the market?

Reddit 88

Reddit Tools Analytics Instagram 88

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Moosa Hemani is an SEO consultatnt at SEtalks.com.

Marketing 120

Marketing Pinterest Mobile Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. A marketing approach towards Danish Tier 1 media is a sure dead end – and your press release will easily end up in the garbage can at the newsdesk.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Konnect Agency

FEBRUARY 16, 2023

The Basics: Marketing conversion at its simplest form is the process of turning potential customers into paying customers. As our clients become increasingly concerned with measurable marketing investments for their digital and e-commerce business, we recommend starting the conversation with a full-funnel analysis and investment plan.

Marketing 52

Marketing Consumer Advertising Advertising 52

The Stalwart Blog

MARCH 22, 2017

One cardinal rule in marketing is that people buy from folks that they know, like and trust. That’s true as much for the local coffee shop as it is for online retailers like Zappos. No matter the business or target market, customers want to feel a connection on a personal level with those they purchase.

Marketing 68

Marketing Retail SEO Instagram 68

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. What are some hot summer trends in food and beverage influencers will be talking about?

Brand 40

Brand Branding Local Instagram 40

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Source: Instagram. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. However, COVID-19 disruptions revealed that franchise businesses could no longer market to just the general national audience.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. However, COVID-19 disruptions revealed that franchise businesses could no longer market to just the general national audience.

Local 52

Local Social Media Instagram Community 52

Deirdre Breakenridge

OCTOBER 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. If your organization only needs a camera once a year, try renting equipment from a local camera shop. This is especially helpful with the rise of Facebook Live, Instagram Live, Instagram Stories, and SnapChat.

Software 294

Software Instagram Nonprofit Social Media 294