Agility PR Solutions

JULY 19, 2021

A big part of promoting a business is about marketing to the right people. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions.

Local 157

Local SEO Small Business Strategy 157

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

Agility PR Solutions

AUGUST 12, 2021

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets.

Local 144

Local Strategy Marketing Publicity 144

Agility PR Solutions

AUGUST 9, 2021

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

Web 148

Web Local Retail Trends 148

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. The post Let the Sun Shine: Restricting the Press Restricts Markets appeared first on Onclusive.

Marketing 370

Marketing Newspapers Government Financial 370

Agility PR Solutions

DECEMBER 9, 2018

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 86

Local Google Marketing SEO 86

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 154

Local Consumer Retail Brand 154

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

Local 62

Local Reputation SEO Web 62

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Television 88

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

Local 99

Local Strategy Marketing Trends 99

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. He encourages computer and data scientists to move beyond a reflection-based mindset to drive true inclusion.

Local 98

Local Community Ethics Education 98

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

Agility PR Solutions

JUNE 8, 2023

The necessity for effective multilingual marketing and public relations strategies is more critical than ever. Cultural sensitivity, language proficiency, and localization are key ingredients in crafting communication strategies that resonate across borders.

Strategy 94

Strategy Marketing Local Communications 94

Agility PR Solutions

SEPTEMBER 11, 2023

The firm’s new playbook, The Ultimate […] The post How comms firms can navigate the surge of in-house marketing agencies appeared first on Agility PR Solutions.

Agency 110

Agency Marketing Advertising Advertising 110

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.

Local 80

Local Strategy Marketing Trends 80

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176

Privacy Marketing Media Web 176

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 104

Marketing Newspapers Print Local 104

Business Wire

JANUARY 22, 2021

For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more.

Internal 517

Internal International Blogging Local 517

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings.

Small Business 74

Small Business Local Marketing Guidelines 74

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 95

Meeting Energy Local Media 95

The Hoffman Agency

NOVEMBER 13, 2023

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. The main difference I noticed came from learning about our industry and the work we do in China.

Local 36

Local Agency Government Travel 36

Agility PR Solutions

JUNE 17, 2019

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. The post Lackluster localization prompts CMOs to re-examine agency dynamics appeared first on Agility PR Solutions.

Local 60

Local Agency Marketing Brand 60

Agility PR Solutions

JULY 18, 2021

Newly released research from the CMO Council details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses, and partner networks into the data-driven digital marketing revolution.

Data 105

Data Marketing Local Financial 105

Agility PR Solutions

JANUARY 16, 2019

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of Of course, the most […]. The post National brands will spend $62.7

Local 66

Local Consumer Brand Branding 66

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Smaller businesses aiming to gain a global market cannot afford to be offensive. Until next time! Critical Mention. Erica Sunarjo.

Local 65

Local How To Internal International 65

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search.

SEO 339

SEO Reputation Local Consumer 339

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. Here’s what Jay had to say.

Customer Service 280

Customer Service Social Media Marketing Media 280

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. This latest development harnesses the capabilities of AI, pushing the boundaries even further, and promises to shape the future of digital marketing significantly. What Is Search Generative Experience? Click here for more information.”

Marketing 95

Marketing SEO Google Advertising 95

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field.

Film 102

Film Marketing Sports Hotels 102

5W PR

JUNE 27, 2023

Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence. Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation.

Hotels 78

Hotels Groups Travel Marketing 78

5W PR

JANUARY 23, 2023

That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company. However, a lot of companies have a difficult time doing that, which is why they’ve started to invest in advertising campaigns on the platform, as well as influencer marketing campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

5W PR

AUGUST 10, 2023

In today’s globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Navigating cultural sensitivities in marketing requires a thoughtful and deliberate approach. Respectful visual imagery Visual imagery plays a crucial role in marketing.

How To 78

How To Marketing Training Groups 78

Agility PR Solutions

APRIL 5, 2021

An overwhelming 86 percent of senior marketers believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities, reveals new research from the CMO Council. The post How gaps & holes in marketing teams impact business performance appeared first on Agility PR Solutions.

Marketing 97

Marketing Local Survey Leadership 97