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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. Support your strategy with automated reporting.

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Did You Know: Critical Mention New Features and Updates

Critical Mention

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Critical Mention has also added Twitter follower count, and Tiktok + Snapchat contact information to contact profiles within our Media Contact Database. .

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Elevating Media and Investor Relations with Presspage

Presspage

Responsiveness is key, so you don't overlook valuable inquiries or miss the opportunity to engage with your contacts effectively. Presspage's new CRM is a comprehensive contact relationship management system that streamlines the management, targeting, and engagement of your press and investor relations.

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The benefits of segmenting your PR contacts in CRM—and 6 ways to do it

Agility PR Solutions

With all the benefits a customer relationship management (CRM) system can provide for PR specialists, contact segmentation is among the most significant. This feature allows you to organize and control PR campaigns to the full extent.

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2022 Media Database Buyer’s Guide

When it comes to maintaining accurate contact information for journalists and influencers, your homegrown database likely isn’t cutting it. Key features and capabilities to look for in your database. Cision has created the go-to guide for those who are hunting for a new media database. Questions to ask during the evaluation process.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Poppulo didn’t include PR contact information in its press release — but I’d expect this is also an OpenAI.

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Why You Need to Put Your Readers and Their Needs First

PRSay

Instead, lead with the benefits and substantiate with the features: Get a dream trip to Hawaii. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. when you sign up for our webinar. Make the switch.