ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Each is relevant fodder for PR teams looking to take advantage of their clients’ expertise as thought leaders. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

Cision

JANUARY 10, 2018

The concept of niche expertise marketing is a great way to establish your brand’s credibility as an authority in your industry. A Bloom Group survey found that 9 out of 10 customers agreed that their opinion of a business was positively impacted when it showed their expertise through thought leadership in their field.

Brand 254

Brand Branding Web Content Marketing 254

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 106

Marketing Newspapers Print Local 106

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 102

Strategy Brand Branding SEO 102

PR for Anyone

MARCH 21, 2020

You have expertise in a subject matter. to retail to small business, big business, even Wall Street. In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. Right now, every single industry is being affected by Covid-19 (coronavirus).

Real Estate 290

Real Estate Skype Radio Pitching 290

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In 2020, we look forward to building on that position, using our expertise to help other adtech players maximize their visibility. It gives you the chance to learn more about how various business sectors operate and to deepend your expertise in each one. As a result, our adtech client roster (e.g.,

Conference 156

Conference Employee Retail Trends 156

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Showcase your expertise in front of your audiences. Additionally, consider where your story is being told – such as online – and ensure that your digital presence aligns with the image you project in the business world.

Brand 189

Brand Branding Real Estate Tourism 189

Melissa Agnes

MARCH 12, 2014

This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ). Are they free to talk about their area of expertise as long as they stay within those parameters? Your employees are your representatives and they are expected to behave decently, with respect and compassion.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. The team at online retailer Overstock experienced this firsthand when they amplified a relatively dry article from a tiny blog with little readership.

Marketing 195

Marketing How To Measurement Advertising 195

Solo PR Pro

MARCH 3, 2020

My discussions with one of the world’s supply chain experts — just back from a meeting with colleagues from some of the world’s leading retailers, distributors and manufacturers — paints a picture of unpreparedness and it is no secret to the public at large.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. They have the expertise to navigate through such crises effectively, minimising the impact on the business and its stakeholders. This is where food PR agencies excel.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

PR for Anyone

NOVEMBER 8, 2023

The business skyrocketed from there, featuring on QVC, Fox and Friends, and recently opening its first retail store in Pompano Beach, Florida. Popilicious Popcorn utilizes a unique marketing strategy, leveraging Maria’s expertise in understanding the occasions and needs where popcorn plays an important, fun role.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. It’s all a matter of placing resources where they have maximum impact. Ramp up the reactive media.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes.

Retail 136

Retail Creativity Leadership Agency 136

Barokas

AUGUST 15, 2019

There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market.

Healthcare 60

Healthcare Industry Retail Consumer 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

A data bureau can also be a powerful PR tactic for a consumer brand who wants to drive additional customer engagement while creating news around its core expertise or the passions of its fans. Borrow expertise. Connect to business culture. The most effective consumer PR programs differentiate the brands they support.

B2C 120

B2C B2B Software Consumer 120

Prakkypedia

JANUARY 19, 2020

I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Anything that demands customers interact with them or purchase from them, as a condition for donating, would be seen as taking advantage of the situation. Fantastic.

Communications 78

Communications Retail LinkedIn Radio 78

Shift Communications

JANUARY 30, 2020

In the case of the Wuhan coronavirus, organizations with stakeholders directly or indirectly impacted—like airlines, hotels, municipalities, tourism boards, and retail brands—must decide if and how they will show up. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Ethical Voices

FEBRUARY 20, 2023

I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I think my friends in New Hampshire may argue that they’re the true home of retail politics, but I know it’s big in South Carolina as well. I feel very extremely blessed.

Ethics 81

Ethics Community Conference System 81

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A brand’s own content and that of retail partners certainly help here, but features and reviews offer a credibility that can move a customer closer to conversion. PR aids business development. Big wins in earned media can help elevate a brand into the consideration set of a customer who’s in the market.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

SEPTEMBER 28, 2019

Econsultancy [link] "the complexity of marketing in the digital age means…it’s increasingly difficult for brands to find a single person who has the expertise…to handle all aspects of its marketing activities." What's in a name: do brands need a CMO? " pic.twitter.com/oOUbAsPYn4. ” Seems a bit backward, no?

Survey 87

Survey Study Financial Trends 87

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. Marketing shops clearly need to develop deep expertise in modern digital promotion, while also keeping an eye on the classic principles. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 96

Survey Marketing Product Launch Analytics 96

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. A case in point is a survey we conducted for ChargeitSpot, the leading provider of secure cell phone charging stations for retail stores across the U.S.

Survey 136

Survey How To Construction Data 136

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Searching for an agency partner brings both expertise and execution? 1) Statistics on the Super Bowl audience and advertising.

Sports 111

Sports Advertising Advertising Survey 111

Stephen Waddington

AUGUST 12, 2020

We are working on a couple of projects in the retail space and having some great conversations. I've always been personally passionate about ethical business and companies that put purpose above profit, and now that's where I'll be concentrating my time, attention and expertise. Coldr was inspired by this need. How is it going?

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Start by knowing who your audience is and what they care about. Then ask how reaching the audience through targeted content can help move the needle.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Contently - Strategy

JULY 28, 2021

The nation’s largest retailer of used cars has also become one of the world’s most popular content destinations for car shoppers—thanks in large part to its unique combo of SEO dominance and editorial excellence. Which brings us to CarMax. Dodge Charger, which has earned 1,200 likes and over 268,000 views on YouTube.

SEO 103

SEO Automotive YouTube Video 103

Buzzstream

JULY 7, 2021

Amazon, Nordstrom, Target, any other retailers who sell your products), other domains (if you own any), social profiles of your C-suite executives, podcasts, e-books or any other asset that you own that lives on a platform other than your website. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

DECEMBER 15, 2015

digital from its start in 1994, has buried many traditional retailers online. WalMart has the checkbook to fund the acquisition, the business savvy to manage it, and the marketing expertise to capitalize. WalMart has struggled to gain traction in ecommerce and it’s sparing little in its efforts to compete : Amazon.com Inc.,

Content Marketing 60

Content Marketing Marketing Retail Web 60

Solo PR Pro

FEBRUARY 25, 2021

This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center. Will this organization value my expertise and treat me like a valued member of their team? It was great! Is this what YOU prefer?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Rock the Status Quo

JANUARY 1, 2015

It’s not an area of expertise for me, but I can tell you that it is something everyone talks about yet few are able to do successfully. When you love a product, it’s a thrill when its manufacturer or your favorite retailer engages with you. It sounds easy, but the reality is extremely difficult. How can you engage them?

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

MAY 2, 2017

Know your audience – We all come from different backgrounds and have varying levels of expertise across broad spectrums of topics and interests. With the growing retailization of healthcare and push to arm and empower the consumer, it is clear that the manner by which we discuss and communicate about healthcare issues must be revisited.

Healthcare 92

Healthcare Communications Insurance Insurance 92

Prakkypedia

DECEMBER 27, 2015

I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. If you’re in media sales, it’s part of your expertise to educate clients and think of more competitive ways for them to reach their audiences and gain attention.

Advertising 60

Advertising Advertising Television Retail 60