Remove expertise digital-transformation
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. It all translates into greater mobility and opportunity for our team and a deeper offering for clients.

Agency 353
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Mod Op Acquires Leading Tech PR Agency Crenshaw Communications

ImPRessions - Crenshaw Communications

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. For additional information, please visit Mod Op’s website.

Agency 156
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How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

Understandably, most people tend to hang onto their precious personal information, and one slip-up can transform a devoted customer into an unseen phantom in the digital world. This fosters trust and positions the company as a reliable guide in this digital odyssey. Companies should break it down for them.

Publicity 146
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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. One way to be a thought leader is to be first with a striking new concept or insight, like digital marketing guru Seth Godin, or the person I think of as his latter-day counterpart, Gary Vaynerchuk.

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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

On our team we’re following trends and breaking news in ad tech, digital security, SaaS, and more. Data often drives news, so B2B PR requires expertise in interpreting it as well as creating it. It’s true that tapping the expertise and point of view of a business principal or entrepreneur can be transformative for a business brand.

B2B 278
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Enable Game Changing Transformation by Developing a Digital Mindset

Stern + Associates

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Also the director of the Ph.D.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Millennials, the first “digital natives” are largely credited with forcing the consumerization of technology. The top finding really stands out: “The elevation of digital natives into decision-making roles is leading to a systemic change in buying behavior. Reviews are a digital manifestation of social proof.

B2B 160