PRSay

AUGUST 30, 2022

Staffing decisions that appear cruel, arbitrary or driven solely by short-term profit can violate regulatory measures such as the WARN Act. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 86

Employee Real Estate Video Internal 86

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. We’ve some indication of what’s to come.

Government 132

Government Crisis Exercises Retail 132

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Internally, get company-wide buy-in before the public announcement. Conclude by Measuring Your Initial Success  . Essentially, you create a fictional representation of different customers.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

JANUARY 26, 2023

Build the foundation for a successful thought leadership program with some familiar strategic exercises: Define your target audience. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results. Define your goals and KPIs. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture. You’ll get a measure of the individual's seniority and maturity from their writing. That’s a good thing.

Policies 60

Policies Exercises Resources Employee 60

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance.

Trends 127

Trends Publicity Communications Tourism 127

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Measurement 120

Measurement Resources Technology Examples 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Recognizing that organizations perform better on nearly every measure when they embrace diversity, we seek to integrate diversity and inclusion into all that we do — hiring and retention, culture, development, services and more. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 81

Report Company Data System 81

Melissa Agnes

AUGUST 29, 2016

Just the act of undertaking this type of exercise with your entire crisis team will provide a level of competence and preparedness that will help mitigate the effects of stress if that crisis were to occur. What measures do you and your team take to mitigate the impact of stress in crisis management?

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Ethical Voices

JANUARY 22, 2024

If the potential client doesn’t adhere to that, it is certainly an easy decision internally, but then externally, you’ve got to help bring everyone else along, you’ve got to help educate to it. In 2017, we launched what’s now called The Trust Transformation as an internal training program for employees today.

Ethics 78

Ethics How To Training Employee 78

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? And it’s not just the list – but the process of maintaining that list is a useful mental exercise for committing the topics of interest to a who’s who list of influencers to memory. Internal notes. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

Practical Law Construction

JUNE 24, 2021

The dispute in Septo concerned the terms of an international fuel oil sale contract. This question must be approached practically, having regard to business common sense, and is not a literal or mechanical exercise. Septo Trading Inc v Tintrade Ltd. Consider the effect of the standard form term.

Print 75

Print Construction Transportation Banking 75

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands. My favorite brand disappoints.

Brand 98

Brand Branding Policies System 98

Burrelles Fresh Ideas

JUNE 20, 2023

I first became aware of him as the founder of Fit Men Cook, his online community that encourages men and women to eat healthy while staying fit with interesting ideas on getting exercise. Sales can skyrocket when they recommend a particular food or beverage brand — either by itself or as part of a recipe.

Brand 40

Brand Branding Local Instagram 40

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Well, it’s officially 2015.

eBook 60

eBook Creativity Agency Exercises 60

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. These are: Improving a client website’s rankings. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

prTini

JANUARY 10, 2017

In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. The more specific you can be in laying out the exact series of actions that were taken, the more your team will benefit from the exercise. What is PARLA?

Case Study 28

Case Study Comparison Interviews Study 28

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Ethical Voices

MAY 8, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. Milliken has made the list 17 times. The first one that I would call out is culture.

Ethics 71

Ethics Training Financial Survey 71

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings.

Training 72

Training How To Course Software 72

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year.

Communications 104

Communications Community Measurement Study 104

Ethical Voices

MAY 6, 2023

International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. That’s a great check the box exercise. Milliken has made the list 17 times. The first one that I would call out is culture.

Ethics 52

Ethics Training Financial Survey 52

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. If you’re struggling to find the direction to go in, strip your campaign down to basics. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.”

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

DECEMBER 1, 2022

Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. You should walk away from this exercise with a document that includes all the elements listed here. People like to buy from people who share their values.

Strategy 138

Strategy Brand Branding How To 138