Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What story or stories are you most proud of?

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PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. 21 at 1 p.m.

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Enterprise Tools Technology Privacy 184

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. What : Writing formulaic content is a mundane pain. Who : Keith Moehring ( @keithmoehring ), VP of Strategic Growth, PR 20/20.

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Storytelling B2B Content Marketing Data 63

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

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Survey How To Storytelling Corporate 60

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

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PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

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Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

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Storytelling Interviews Software Industry 60

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

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SEO Google Storytelling Writing 94

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

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Solo PR Pro

AUGUST 9, 2022

In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

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Meeting Real Estate Wireless Crisis Communications 52

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Seamless transitions between sections ensure a compelling storytelling experience. Optimize your content for search engines by incorporating relevant keywords and shareable elements.

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Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

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ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? Have a Social Media Strategy.

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Content Marketing Strategy Marketing Engineering 120

Critical Mention

OCTOBER 9, 2019

Not only will these steps support your social media branding efforts, but these inexpensive social strategies will help your organization rank higher on search engine results. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

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Social Media Marketing Media Instagram 75

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do). What is it?

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Data-Driven PR Strategy Data Measurement 150

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Practical value.

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Energy Viral Storytelling Community 120

PRSay

OCTOBER 31, 2019

Guess which ones journalists like to write? If you rep a company that sells engine oil, which is not all that exciting, instead of “5 reasons it’s important to change your oil,” think “Road trip disasters and how to avoid them.” Shareability: Some stories you read and think, “Hmm, that was interesting.” And that’s a big deal.

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Pitching Video Engineering Web 138

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3.

Engineering 120

Engineering Tools Examples YouTube 120

Presspage

MARCH 13, 2018

They're vital for search engine optimization, audience engagement and contributing owned content to social media. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. They also can provide additional reach when content managers see it slipping.

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Facebook Social Media Analytics Blogging 113

Doctor Spin

FEBRUARY 15, 2024

Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Learn more: The Platitude Sickness: The Trash of Corporate Writing Subscribe and get a free ebook on how to get better PR ideas. Join the resistance!

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Communications eBook System Corporate 52

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. For agencies, the key components of successful content marketing are storytelling and community-building. Photo Credit: Kanda Euatham.

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Content Marketing Trends Report B2C 45

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We worked with FEMA and the Army Corps of Engineers, as well as others. I’ve been writing it every workday, and I’m still doing it a year later.

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Crisis Employee Trade Shows Local 86

The Hoffman Agency

AUGUST 19, 2021

Writing has always been my biggest insecurity. However, writing for PR reopened the door for me. My previous knowledge in tech came from half-listened to conversations between my grandpa and stepbrother, both of whom are computer science engineers. This aspect of PR did, and frankly still does, frighten me.

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Industry Comparison Technology Creativity 36

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. Forget the chronology.

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Storytelling How To Software Small Business 140

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. This goes for writing press releases and blog posts as well. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Be respectful of everyone you come in contact with. Know Your Target Audience.

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Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown. Yes, we did that.).

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Employee LinkedIn Engineering Leadership 40

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

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Training Measurement Technology Engineering 80

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

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Interviews Storytelling Software Engineering 60

Ishmael's Corner

MAY 17, 2015

Because our society revolves around the NFL, the media has been quick to write about the microsite with the requisite backlink as a traffic source. Yet, all those fans plugging logical terms like “deflategate,” “NFL punishes Pats” and “Tom Brady cheats” into Google won’t stumble across the Pats’ microsite on the search engine results page.

SEO 60

SEO Real Estate Google Content Marketing 60

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! “Everything a search engine does has a human role at its heart.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Mark My Words

JANUARY 14, 2021

‘It’s a place where compassion matters, communities gather, and storytelling is the engine. But the couple also experienced heartache, with Meghan revealing in an article in November that she had suffered a miscarriage in the summer, writing: ‘I knew, as I clutched my firstborn child, that I was losing my second.’

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Technology Community Crisis Fashion 60

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Aim your crosshairs on creating great content. How to Overcome These Hurdles . percent close rate.

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Strategy How To B2C Content Marketing 67

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Unfortunately for them, as they took off, a flock of Canadian geese came flying into their windshield and took out one of their engines.

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Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Bylined articles. Am I boring you?

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Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now.

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Survey System Trends Small Business 60

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write).

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Pitching Writing Engineering Wikipedia 40