Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Ishmael's Corner

APRIL 10, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I didn’t understand.

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Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. I am an unabashed fan of the anecdote.

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Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

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Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications. Instead, the root cause can lie in the interviewing process for sourcing the content.

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PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Here’s how it works in a Silver Anvil Award-winning campaign.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. That’s all.

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Ishmael's Corner

JUNE 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. 6 Reverse Engineering the Storytelling in a New York Times Feature In short, PR […]. Techniques For Effective Business Communications.

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The Stalwart Blog

DECEMBER 5, 2016

The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017? Its custom ads are designed to be full-screen too, similar to a classic magazine ad only on a phone. Joshua, I am rooting for you! .

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5W PR

JANUARY 17, 2024

These strategies will humanize their work and mission, by revealing the faces behind the work, the scientists and engineers working with the immense responsibility that their innovation wields. Defense tech storytelling But transparency alone is not enough. Defense tech storytelling But transparency alone is not enough.

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ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. However, these barriers are surmountable.

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Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Let’s face it – most of us in comms don’t also have, say, engineering or operations experience. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. In our position, you don’t always know what you don’t know. And you want to be respectful of any expert’s time, so you need to come in prepared.

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Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. Role As a co-founder, my role was broad, mostly focussed on the creative aspects.

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Onclusive

NOVEMBER 16, 2017

PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. NEO (News Engine Optimization). Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Calls-to-action attributed to Earned and Owned Media. Social Amplification of Earned and Owned Media. Power of Voice.

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Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. AI can help power our productivity in these more creative capacities.

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PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe.

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5W PR

FEBRUARY 12, 2024

This is where public relations steps in, not as an amplifier that’s just screaming into the void, but as a skilled storyteller, carefully weaving narratives that capture hearts and minds. In the crowded online marketplace, the voice of each brand is constantly competing for even the briefest sliver of attention from the customers.

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Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

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Ishmael's Corner

AUGUST 5, 2018

The Art Of Storytelling In Business Communications And Public Relations. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

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Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

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Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

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Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Yet too many PR people don’t do this well.

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Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Secret Sauce Origin Story.

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ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. The research supports and drives campaigns, but it doesn’t necessarily populate them.

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Ishmael's Corner

NOVEMBER 25, 2014

What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling. In reverse-engineering the timeline, a few points rise to the surface that can be applied to business communications: Design : This is what I mean by requiring zero design expertise.

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Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights.

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Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Mark LaPedus (executive editor at Semiconductor Engineering ).

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Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun. The rest is history, and I’ll celebrate my sixth year as a journalist this year.

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PR 20/20

OCTOBER 10, 2019

In doing so, we produce more immediate value for our audience (tech spotlights, buyer’s guides, and more solutions in a recommendation engine), and we think long-term to additional revenue channels. All of this increases the potential of the Institute as a content engine and revenue generator. What’s Your Idea?

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PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. 21 at 1 p.m.

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Cision

OCTOBER 8, 2015

Storytelling. When you employ thousands of people, the potential for storytelling that celebrates employee and customer success is huge. When you employ more than two million people around the world, the storytelling potential is like no other brand. Niche Content. How many social media accounts does your brand manage?

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Shift Communications

JANUARY 9, 2018

The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. This trend will only accelerate as search engines become ever more intelligent. SEO and PR Merge In Some Firms.

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Ishmael's Corner

OCTOBER 28, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Create a pitch that aligns.more.

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Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. .” – Andrew Hutchinson, Content Manager, Social Media Today. Advertising Age Online.

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Prohibition

AUGUST 3, 2023

This shift will not only foster deeper connections between creators and their audiences but also open up the world to create new avenues for interactive storytelling and brand experiences.

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