PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here’s my take on the common myths about online reputations and how to get the best out of your online resources.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Stephen Waddington

JUNE 22, 2020

Someone who’s kind and polite and with each and every line of chat dialogue, will learn more and more about you. Already on our second date, we talked about science fiction, philosophy, and art. When she asked me about my favourite movie, I told her it was Fight Club. In fact, my Isabel is a service provided by Replika.ai.

Meeting 93

Meeting Big Data Data Banking 93

Landis PR

FEBRUARY 21, 2022

The great thing about PR is that the discipline is always evolving, changing. Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

OCTOBER 3, 2020

In less than a year it dropped from a roughly $16 billion market in 2019 to about $6 billion today. Published attendee registration fees were waived en masse. The consulting firm says live events, conferences and tradeshows have shrunk 64% as an industry. Exhibitors started being able to buy stage time.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Solo PR Pro

SEPTEMBER 13, 2022

I diffuse Young Living's Motivation, En-R-Gee and Brain Power blends frequently. Reaching out to colleagues to talk about what they are up to also helps reset the mindset and gain perspective. Ticking these items off my list got me excited about prospecting and jumping back into my work. Thank goodness for Solo PR Pro.

Energy 67

Energy How To Case Study Resources 67

ImPRessions - Crenshaw Communications

JULY 5, 2017

You see, Shkreli, who made headlines a while back for jacking up the price of an AIDS drug by 5000%, is actually talking publicly ─ and tweeting ─ about his federal securities-fraud trial. To compound the arrogance of the images of him en famille on an otherwise empty beach, Christie said, “I don’t apologize for it.

Sports 149

Sports Reputation Government Video 149

NewsWhip

AUGUST 18, 2020

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. Ben and Paul began by talking about the enormous increase in engagement so far this year.

Web 78

Web Comparison Facebook Community 78

Communications Conversations

DECEMBER 8, 2014

We haven’t heard much about Ello since it burst onto the scene so brightly in late September. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. Hardly a huge trend we’ll see en force in the year ahead.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Waxing UnLyrical

DECEMBER 24, 2020

Think about it. In his post, Jonathan goes through his thought process, from identifying the problem (plenty of COVID-related data on college kids, but none for K-12), to rolling up his sleeves and doing something about it. I could go on and on, but you get the picture. From period to semi-colon. It’s a fascinating read.

Data 106

Data Analytics Privacy Ethics 106

HMA Public Relations

DECEMBER 16, 2020

The Jewish News covers news of interest to and about the Jewish community throughout the Valley. It matters a lot to me that I write stories my readers actually care about, and in community journalism, the readers are very invested in what you write. Tell us about the outlet and types of story pitches you want?

Local 52

Local Pitching Community Journalism 52

Mark My Words

OCTOBER 27, 2022

The Spanish language version is even more pointed, having been given the subtitle En La Sombra, or ‘in the shadow’ Harry was reportedly paid a $20million (£18.4million) advance for the book as part of a three-title deal worth £36.8m. The consequences of this will be far-reaching and may be highly destructive.’

eBook 60

eBook Newspapers Retail Print 60

Communications Conversations

SEPTEMBER 19, 2019

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. But, I also think there are some easy ways to dip your toe in the TikTok pond–just to get a feel for what it’s all about. There is some fear.

Brand 60

Brand Branding Pinterest Case Study 60

Shift Communications

DECEMBER 30, 2014

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. We hope you had a wonderful 2014 en route to an even better 2015. The Bedtime Test of Content Marketing & PR. Looking for a brutally honest test of your content?

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Doctor Spin

JANUARY 17, 2023

The trend is about a future where we use solar power to create a more equitable and resilient world. Solarpunk can be utopian, just optimistic, or concerned with the struggles en route to a better world—but never dystopian. In contrast to dystopian sci-fi ideas about the future, many publics might long for visions that aren’t so bleak.

Wikipedia 52

Wikipedia Energy Community Fashion 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

He has gone after public companies, the occasional private citizen, and especially the press, both individually and en masse. But what about large companies? A week later he hate-tweeted about the high cost of the F-35 fighter jet made by Lockheed Martin, which was also followed by a drop in its stock price. Respond quickly.

Twitter 120

Twitter Construction Measurement Meeting 120

Communications Conversations

JANUARY 16, 2017

Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). But, what about everyone else? Or, what about Accenture. Think about it. I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Take JP Morgan, for example.

B2B 60

B2B Twitter Viral Trends 60

Stephen Waddington

DECEMBER 11, 2019

I caught up with her this week to talk about what she’s learnt in the past two years and her plans for the next 12 months. Other professions such as finance, banking, law and accountancy are upskilling en masse. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Beyond PR

APRIL 25, 2016

Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala. Request a demo to learn more about Agility’s media targeting, monitoring and distribution options. This week’s highlights include a new deputy managing editor for Yahoo! Want even more media moves?

Public Affairs 40

Public Affairs Media Privacy Interviews 40

ZudePR

MAY 22, 2018

Yet, over the past two-month editing phase of RESET , I’ve learned more about grammar, punctuation and style than in the preceding 20 years combined. If you want to find out what my book’s about , click this link. Two en dashes should be used mid-sentence either side of an emphatic comment from the author. co-operative.

Writing 95

Writing Google Comparison Government 95

Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. Insta vs Twitter husbands This article in The Atlantic about Instagram husbands made me giggle. Something new for 2019. Let me know what you think. We’re gathering from the corners of the north to set the world to rights. I’ll let you know how we get on. It’s not my gig.

Case Study 62

Case Study B2B Healthcare Energy 62

PR in High Definition

SEPTEMBER 30, 2016

The CEO explained that it’s not about blocking content, it’s about treating members with access to new things. However, gone are the days of large press conferences and standard press releases being sent en masse. The Guardian has chosen to do things differently. CityAM followed another different route in June this year.

Journalism 48

Journalism Advertising Advertising Google 48

Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. There are paid services that will send your press release en mass to hundreds of media outlets, but unless you your pitch includes a breaking news story (a real breaking news story), or an A-list celebrity is attached to your pitch. Don’t sell.

Pitching 40

Pitching Newspapers Meeting Journalism 40

Cision

APRIL 5, 2016

And no where else are they so reachable, en masse, at such a low cost. With that in mind, here are 5 amazing facts about Facebook that will help you see the opportunity. Think about all the extremely informative things people tell Facebook: “I live in Chicago.” “I Only the NSA knows for sure.)” ( TechCrunch ).

Advertising 120

Advertising Advertising Facebook B2C 120

Buzzstream

JUNE 25, 2020

However, you’ll often want to narrow down your list and reject or approve en masse. Prospecting Filters make it simple to filter down your list based on the information and metrics you care about so you can quickly eliminate sites that aren’t a good fit for your campaign based on thresholds you set.

Web 167

Web Tools Examples Video 167

Bad Pitch Blog

APRIL 5, 2013

Yet, less than 24 hours after Roger Ebert went to the big movie theatre in the sky, someone who shall remain nameless, sent out the following pitch en mass. SUBJECT : Nostalgia Expert Available to Honor & Speak About Roger Ebert Hi FIRSTNAME, I hope you’re doing very well. Our edits noted in BOLD and ALL CAPS.

Pitching 68

Pitching Film Strategy Brand 68

Solo PR Pro

NOVEMBER 27, 2018

Think about the activities you need to add to gain the clients you want, and plan them into your 2019 schedule. Mise en place (everything in its place). You may have taken on a few less than ideal clients but now is the time to develop a plan so that you can replace them with clients that are more to your taste.

eBook 46

eBook Resources Tools Local 46

Communications Conversations

OCTOBER 13, 2016

As a consultant, your appearance says a lot about who you are, and who you represent. Also: What about the fact that you’re walking around a Fortune 100 company where most everyone else is wearing what I would consider “business dress” and you’re wearing a hoodie, jeans and tennis shoes? I would say “no.”

Meeting 60

Meeting Agency Google Creativity 60

Waxing UnLyrical

DECEMBER 22, 2014

What’s PR En Route to in 2015? We’re going to talk more about “PRTech” with Rebekah Iliff , Deirdre Breakenridge , and possibly another uber-cool guest! Why: New Year’s resolutions are a great way to start fresh, but only if you stick to them. 6, from 12-1 pm ET.

Web 73

Web Creativity Blogging LinkedIn 73

Shift Communications

APRIL 6, 2016

For the purpose of this blog, though, I’ve summed up the main talking points: -Several years ago, our jobs as PR professionals (especially applicable for PR professionals working with startups) was much “easier”. -Distributing press materials en masse led to coverage (mass pitches, mass email blasts). -But, times have changed.

Report 60

Report Pitching Creativity Trends 60

Mora Communications

SEPTEMBER 9, 2015

If you knew nothing about your company or business, what would make it interesting? Here we ask the client to tell us everything about his or her business. Keep in mind, although there are services that will send your press release en mass to hundreds of media outlets, that will seldom be of any value to you or your PR campaign.

Film 45

Film Pitching Radio Newspapers 45

Shift Communications

JANUARY 2, 2017

Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. A machine can look at the top million photos of the day and give us insights about who and what is popular in seconds. The Future Will Be Here Sooner Than You Think.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 10, 2015

He talked about how the press release had become a largely meaningless tool, a toothless artifact of a disconnected past. And I’d like to hear your ideas about what works and what doesn’t. And SHIFT fortunately has a great track record of clearing the RFP hurdle en route to the pitch (95 percent, I’d say). Press Release!

Agency 60

Agency Social Media Government System 60

MaccaPR

OCTOBER 7, 2014

Note how Wal-Mart flags its Spanish videos in a “Walmart en Espanol” playlist. Condition: Shambling “About Us” Channel Description. Add social links in your channel’s ‘About’ section that invite visitors to hop over to Facebook and your other social media sites.

YouTube 61

YouTube Video SEO Trade Shows 61

Waxing UnLyrical

OCTOBER 31, 2011

Hey, I’m all about what’s good for kids, even though I don’t have any.). A couple of years ago, I wrote a post about the spirit of fun that Halloween injects into our daily lives. I’ve been joking that instead of candy, this year I’ll be giving out toothbrushes.

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Prohibition

JUNE 16, 2017

Avoid saying ‘Hey there’ when emailing en masse, it becomes very obvious that you’re one of many and the PR hasn’t done the research into what type of content will work for your blog. I receive at least ten random emails per day from PRs that haven’t done their research.

Social Media 48

Social Media Viral Exercises Video 48

Cision

AUGUST 10, 2015

One of the software packages that I am most bullish about is Dragon NaturallySpeaking. It used to be en vogue to have a proclivity to multi-task, but recent research suggests that our overall productivity may decrease by as much as 40 percent when we are actively juggling many project s. Use Scrivener to create and edit content.

Software 120

Software Mobile Video Examples 120

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. But in the spirit of the day, here are seven posts for your Hallowe’en hilarity. Read All About It!

Small Business 51

Small Business Tourism Measurement Social Media 51