ImPRessions - Crenshaw Communications

JUNE 7, 2017

Even a tiny company can challenge competitors for customers, employee talent, and visibility. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Technology is a great equalizer for a business.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

DECEMBER 16, 2014

Why not open the list up to all sorts of local “influencers?” Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. I think now other employees would be anxious to be involved in future events! Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 185

Communications Crisis System Healthcare 185

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. million donated to national and local charities. Its important to “walk the walk.”

Brand 160

Brand Branding Film Internal 160

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” If you need local press, however, your choices are more limited. Typically that should include blogs, podcasts, video, digital, print, and social. You’ll want a traditional clipping service.

Measurement 52

Measurement Communications Survey System 52

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I coordinate a lot of TV segments and print/online interviews across the country. Scott is also an employee at Life Time Savage now.

Radio 167

Radio Journalism Interviews Energy 167

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. In fact, she didn’t bring on her second full-time employee until October 2020, about six years after starting the business.

Meeting 97

Meeting Journalism Employee Storytelling 97

Shift Communications

JANUARY 8, 2016

One of SHIFT’s employee benefits is Volunteer Time Off to better our community. Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. My favorite piece of coverage was a New England Cable News clip.

Local 60

Local Media Training Education Print 60

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Encourage employees to share the news as well. Email employees, vendors, customers, business associates, and colleagues to share the great news! Networking.

Instagram 71

Instagram LinkedIn Social Media Agency 71

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. In order to minimize the costs, you can simply choose the local distribution, and have just as much impact in terms of online posting. What Is a Newswire?

SEO 83

SEO System Employee Policies 83

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. of employees worked from home during the pandemic. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JANUARY 11, 2022

The company has over 1,100 employees based in the USA, UK, Ireland, France, Italy, Spain, Germany and Australia.”. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. It employs 100 local staff and serves about 400 customers. Who will lead the new company?

Reputation 85

Reputation Technology Tools Data 85

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs? It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. This is like picking a favorite child! The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. I started adding other employees to the roster of members and sending them links to register for webinars in their areas of interest. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Prakkypedia

MARCH 8, 2015

We can fall into the trap of inviting people with thousands of Instagram or Twitter followers, while forgetting that influential print journalist who has been working that sector for decades. These include: Employees. Local, state and federal politicians. Global, national, state, local and trade media. Community leaders.

Fashion 60

Fashion Local Film Community 60

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

MAY 8, 2018

It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Its credibility come from the human face of its employees. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 118

Software Case Study Advertising Advertising 118

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

APRIL 7, 2016

They only provide a print out of the sections tested and what percent you scored in each area. I knew that being a mom, full-time employee and studying for this test would be challenging, but I decided to give it my all. A month prior to my exam, I signed up to take a APR Bootcamp that our local PRSA chapter hosted.

Study 60

Study Skype Print Local 60

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser.

Real Estate 71

Real Estate Local Government Internal 71

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. For example, you can now pay to have your own article posted as “sponsored content” on the website of our local business magazine, Minnesota Business.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 82

Travel Content Marketing Examples Airlines 82