Beyond Your Borders: How to Work with Non-Local Clients
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.
Newspaper SOS: Why print publications are in desperate need of PR
AUGUST 13, 2015
Public relations specialists are in a unique position to know the value of the local daily, battered though it may be. We know that, as quaint as it sounds in this digital age, nothing tops a story in print.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
We have a local pizzeria that is our pizza sponsor because they donate $500 worth of pizza to our networking event. That more than feeds everyone at our event, and the rest we drop off at a local shelter. . Locally, I’ve advertised in print, radio, and TV ads.
How to Self-Publish Your Content Cheap and Quick
JANUARY 9, 2017
It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. It is a free-standing print-on-demand machine that will publish your book immediately upon order. Think Local.
3 Factors That Shape Your Brand Journalism Strategy
JANUARY 15, 2016
Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Will you set up a digital newsroom to host everything or mail out a printed newsletter?
RIP CW6 News - More Will Follow
The Stalwart Blog
FEBRUARY 9, 2017
Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent.
How to reinvent your internal communications department (before it’s too late)
Holtz Communication + Technology
JANUARY 14, 2016
The biggest challenge created by killing print was reaching employees who didn’t have email addresses or access to intranets (including production and field workers). The employee communications department is at risk of becoming irrelevant.
Finding The Content Marketing Sweet Spot
JANUARY 25, 2016
One day Andy bought a few chickens at a local farmer’s market. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication.
Friday Wrap #126: Facebook bans like-gating, Disqus adds sponsored comments, public WiFi explodes
Holtz Communication + Technology
NOVEMBER 7, 2014
Print still is better than the screen —There’s still a case to be made for distributing print.
Tips for Getting your Tech News Covered in China
DECEMBER 11, 2014
Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. A press conference is considered a good way to get connected with local media outlets, especially for new companies.
Journalism and News Trends for PR Pros
OCTOBER 14, 2015
Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Uncertainty about revenue, new publishing models.
5 PR Lessons From Our Favorite Instagrammers
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online.
Report: Marketers are spending more on digital vs. traditional tactics
OCTOBER 27, 2016
The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 Traditional advertising in local markets is expected to drop from $101.1
Five Tips for Practicing Public Relations in Asia
JANUARY 10, 2017
For example, Coca-Cola launched its wildly popular “Share a Coke” campaign in Australia in 2012 by printing popular names of Australian people on the outside of their cans – a practice they went on to replicate in many individualistic countries, such as the United Kingdom and U.S.
The Future of Journalism from Warren Buffet’s Viewpoint
JUNE 7, 2012
When I speak, I always ask the question, “How many of you still read your local paper, in paper form?” Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact.
How targeted press efforts boost your brand's bottom line
APRIL 7, 2015
After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated. Your local new station may be what saves your business.
Are you ready to communicate via the Internet of Things?
Holtz Communication + Technology
JUNE 4, 2015
Every bottle features a printed sensor tag that, when scanned by a smartphone, connects to the phone’s Near-Field Communication chip. They all take great care to dial in their message on every platform … in print, online, in conventional signage.
How Social Media Is Paving a New Path for Journalism
SEPTEMBER 22, 2015
These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring.
The Field of Emergency Management: Why It Is Not A Profession
OCTOBER 16, 2014
William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. 1 (Printed in Wikipedia, “Lorne M.
A SHIFTer Tries Skills-Based Volunteering
JANUARY 8, 2016
Here at the Boston office, SHIFTers volunteer at a local farm, at a local Boys and Girls Club, on local charity boards, at Habitat for Humanity and other great organizations. One of SHIFT’s employee benefits is Volunteer Time Off to better our community.
The Present & Future Tech Trends PRs Should Prepare For
SEPTEMBER 10, 2015
For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business.
Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show
Bad Pitch Blog
SEPTEMBER 24, 2007
3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne.
Behind the Headlines With Bob Gold
FEBRUARY 18, 2016
Today these stories are being told on countless digital, mobile, video, print and broadcasting platforms – and we must strategically address every platform as a medium to be reckoned with. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze.
4 Media Relations Lessons from The Washington Post and Other DC Newsrooms
JUNE 8, 2016
Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Kavitha noted to up-and-coming journalists that interning at a print job is critical.
PR Daily’s Content Marketing Awards finalists chosen
DECEMBER 6, 2015
8 Habits of the Local Business Holiday Shopper, G/O Digital. Best Print Publication. REACH Magazine (Print Version), Tarrant County College. We wanted to hear your story.
Behind the Headlines With Jody Fisher
MARCH 24, 2017
I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community.
Ask Your PR Agency for a Story, Not a Press Release
NOVEMBER 17, 2015
Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Public relations, or more precisely media relations, can be a tricky business.
Eight of the Worst News Release Mistakes
APRIL 23, 2015
We would write a news release, print it, overnight it to the client, and wait for it to be returned. ” I pushed back and we’re writing an OpEd, instead, for one local newspaper.
A telecom company holding a red carpet PR event? Verizon kinda pulled it off.
DECEMBER 16, 2014
Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.
The Top 50 Social Media Influencers on Twitter
AUGUST 26, 2015
Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry.
How long before virtual reality transforms corporate storytelling?
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print.
How the Middle East Is Using Social Media to Transform
SEPTEMBER 6, 2016
Government sponsorship in many Middle Eastern countries has been a blessing for the industry at large, keeping alive both print and broadcast channels in local language that have struggled in the U.S.
Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?
DECEMBER 19, 2016
For example, you can now pay to have your own article posted as “sponsored content” on the website of our local business magazine, Minnesota Business. The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion.
USA Today’s Tips for Pitching to Get News Coverage
JUNE 10, 2015
Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. But how can PR pros take more mundane company news and get it into a local or national news story? In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms.
Valentine’s Day Tips for Communications Pros
FEBRUARY 16, 2015
Or how about: Perfect for when you are hoping to convert that hottie you keep running into at the local tweet-up. That’s why I’ve started wearing t-shirts that back up my online focus keywords with hashtags such as #blueeyes or #blonde printed on the front.
Last Night a Blog Post Changed My Life
SEPTEMBER 8, 2015
Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. If I really like a post, I print it out, highlight the best bits, and make notes in the margin.
Government, the Dinosaur, and Finding the Fish
MAY 31, 2012
Ok, now you should see a lot of legal mumbo jumbo in small print about your local city or township having a public meeting to discuss budgetary matters and what-not. Is it time we unshackle our government bodies from the heavy yoke of mandated print advertising?
Germany: On the Move
JUNE 16, 2013
German MNCs are the second most-trusted national headquartered companies in the world, according to the Edelman Trust Barometer , perhaps in part by a localization strategy. The company starts local manufacturing early on to give local clients assured supply at the right price.
FIR #46: There’s no escaping Donald Trump
Holtz Communication + Technology
AUGUST 1, 2016
We looked at the communications implications for each of the eight, which include Artifical Intelligence, Augmented Reality, drones, the Internet of Things, robots, Virtual Reality, 3D printing, and blockchain. Cross-posted from the FIR Podcast Network.
Why Content Marketing and Public Relations Need Each Other
Sword and the Script
NOVEMBER 29, 2016
The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It was a good pitch. Timely, tailored, and fitting for both the journalist and the publication.