ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. It seems the need for speed in writing and editing is taking its toll. It helps tremendously to read work aloud, you will catch 99% of common errors that way and be sure to embrace editing, don’t short circuit the process. Next, where do you get pop culture news?

Writing 149

Writing Education Pinterest Creativity 149

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 101

Survey Report Media B2B 101

Beyond PR

AUGUST 4, 2017

Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. . Written by Nick Bell. Nick Bell is the VP of Marketing Communications at Cision.

Industry 64

Industry Communications Software Hotels 64

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Katie Paine's Measurement Blog

JANUARY 27, 2023

Unless you are leaking major news that impacts stock prices.) People need to laugh, especially when the news is constantly terrifying or at the very least disturbing. Whether or not humor and fun are part of your company culture, don’t let the suits talk you out of being funny whenever you can. Don’t be selfish or self-absorbed.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

AUGUST 12, 2020

make these four specific edits to your outreach to spark their interest. . While time might be limited for your team to get coverage or a new backlink, without at least five minutes of research into the outlet you’re pitching to, you may be digging your own grave. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

MAY 8, 2019

Is your company ready? Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. And, the great news is that you don’t need to go from all manual to fully autonomous to see massive returns.

Agency 84

Agency Enterprise Technology Analytics 84

MaccaPR

JUNE 23, 2021

We know there’s a desire for organic and natural in every food category. Leah : “I know there aren’t a lot of influencers who aren’t paid, but when there are, we work with them in the cereal category. The company turned the brand over to TikTokkers. The pandemic raised the desire for balance in our lives. For instance.

Marketing 62

Marketing Retail Consumer Trends 62

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Buzzstream

OCTOBER 30, 2018

Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. After a quick audit to determine what could be going wrong, we realized our new backlink and domain acquisition strategy was the problem.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

JANUARY 16, 2012

And in this MLK edition, we''ve also got some tips for being a better source via social media. The New York Times: social media editor Liz Heron on Facebook Liz sourced several quotes via Facebook and even followed up with her sources after the fact. Just be sure to confirm your assumptions. For serving up a Twitter conversation?

Social Media 64

Social Media Media Instagram Fashion 64

Sword and the Script

DECEMBER 5, 2017

Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Shift Communications

OCTOBER 17, 2014

While the above doesn’t ever change, each day brings new challenges in each category. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. What are some of the challenges?

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. Separately, the company also announced a ChatGPT plugin for Owler. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

PR Fuel

AUGUST 23, 2020

Are you a journalist or news organization wondering where to get your news? A newswire can be a powerful tool for journalists, especially in this day and age when there’s so much news out there every single second of the day. Of course, there are many other categories you can choose to receive press releases about.

Biotechnology 70

Biotechnology Agriculture Sports Local 70

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

PR 20/20

MAY 23, 2017

The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. Edited and written by founder Scott Brinker.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 17, 2018

We’re tracking 820+ sales and marketing AI companies with combined funding north of $4.2 Identify companies and contacts to target in sales and account-based marketing campaigns. Analyze and edit content for grammar, sentiment, tone and style. Marketing AI Buyer’s Guide sample vendor cards in the Planning category.

Marketing 41

Marketing How To Technology Resources 41

PR Fuel

OCTOBER 30, 2018

What the emails says and its design will set the tone for what the customer should expect from you and the company. Reword it, check your spelling (you possibly missed an editing error), and try again. Misery loves company, and little is more miserable than never getting any emails back, not even an angry “STOP SENDING ME EMAILS.”

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 27, 2011

Sprinkle your pitch liberally with strikethroughs and other edits. – as getting an email pitch that is clearly copied and pasted from MS Word… in which your supervisor has used “track changes&# to give you edits. It helps to have a good news angle or actual hook for a reporter that you know well enough to pitch.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We were mentioned in the New York Times. We were written about by bloggers and news sites. Goats, not sheep. Huh, that last sentence might actually be true.

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category.

Communications 170

Communications Marketing Enterprise Case Study 170

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. This impacts sleep, of course, so we conducted an annual poll on the effects of “falling back” for a mattress company client.

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

JULY 29, 2018

This is among the recommendations from the UK Government’s interim report on fake news. A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. In an ironic but predictable twist, the report has called out as fake news by critics.

Government 63

Government Social Media Report Media 63

Waxing UnLyrical

MARCH 26, 2014

With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content. There are dozens of image editing programs on the web, many of which are free. Be aware of the photographer’s rules for editing their photos.

Web 77

Web Pinterest Creativity Print 77

Buzzstream

MAY 25, 2021

This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic. Reviewing blog posts is usually pretty straightforward because this can be done while the post is in the draft stage and edits can be made at this point.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 14, 2010

Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. When a company or organization issues news today, that news reaches a wider audience than just the press. MeasurePR, the Don Bartholomew Edition (contd. Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Welcome to the first PR technology summary ( PR tech sum ) of 2020.

Software 101

Software Analysis Data Tools 101