Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. They include general and specific instructions for press releases (format, layout, tone of voice, boilerplate), rich media (formats, sizes, resolutions, styles) and templates for documents like brochures and white papers.

Corporate 68

Corporate Brand Branding Guidelines 68

PR in High Definition

NOVEMBER 29, 2021

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. We can certainly learn from different regions, but we shouldn’t just take from them.

Film 62

Film Travel Television Local 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The passenger couldn’t produce the necessary medical documentation for her claim, and the airline had her taken off the flight. It responded aggressively to the allegations, pointing to an internal investigation that cleared the company on its loan cancellation policies.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Mindful Marketing

JUNE 27, 2020

Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan. Also, solicit the aid of local government in tackling this societal issue.

Real Estate 111

Real Estate Community Employee Education 111

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Practical Law Construction

JUNE 24, 2021

The dispute in Septo concerned the terms of an international fuel oil sale contract. of the BP Terms provided as follows: “Provided always the certificates of quantity and quality (or such other equivalent documents as may be issued at the Loading Terminal) of the Product comprising the shipment are issued in accordance with sections 1.2.2

Print 75

Print Construction Transportation Banking 75

Reputation Us

JANUARY 7, 2019

That is, get a pulse on what’s being discussed and felt internally by the credit union’s board, executives, staff, branch managers, frontline member representatives, HR, recruits and vendor partners. As 2019 evolves, so will the chatter internally and externally about your credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Practical Law Construction

DECEMBER 1, 2021

FIDIC , the International Federation of Consulting Engineers, representing over 40,000 companies and more than one million professional engineers, is taking a welcome lead in galvanising the industry to take action to reduce carbon emissions and tackle the climate crisis.

Construction 52

Construction Engineering Community Resources 52

Bianchi Biz Blog

MARCH 4, 2021

Ariane Hofstetter: “Many of the analyzed companies provide ESG data in a variety of formats and make a vast number of references to additional ESG documents, which makes it difficult for even the most experienced ESG analysts to find the relevant information.

Report 87

Report Company Financial Study 87

Sword and the Script

AUGUST 14, 2018

a) Press releases typically get more internal scrutiny than any other category of public facing content. The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year.

Government 103

Government Education Print Ethics 103

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I went to local restaurants and toured the attractions.

Local 40

Local Fashion Travel Transportation 40

Beyond PR

MAY 8, 2018

At the Geneva International Motor Show (GIMS), he gave a coveted #firstlook at new vehicles like this one: Who the best influencers are for your brand will be contingent on your industry, target audience and campaign goals. Influencers can be your brand’s ticket to: Local leverage.

Marketing 45

Marketing Trade Shows Local B2B 45

prTini

JUNE 24, 2016

At Geben, we handle social for a wide variety of local and national brands—everything from local microbreweries to Fortune 100 retailers. Afterward, when we debriefed internally, we found ourselves asking, “What is the process for this?”. Thankfully, we were able to quickly mobilize to pause organic and paid social posts.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 5, 2017

The authors have documented case studies used to support the notion of profitable content marketing. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders. To be clear, the idea isn’t without merit.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR Conversations

MAY 1, 2017

Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being. Where do organisational support structures, say HR, operate and what part should internal communicators play?

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

JULY 29, 2015

Also documented is the fact they are not keen on negative feedback. Take a class or join a local Toastmasters group. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” ” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Is it external?

Communications 40

Communications Groups Meeting Small Business 40

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Some communicators on Prezly even use this for internal communications. Later that evolved to include email distribution and the analytics that are the basis for CRM.

Pitching 63

Pitching Analytics Enterprise System 63

PR Fuel

JULY 24, 2018

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. As you go through this internal monologue, jot down the responses that seem most likely to resonate with “the outsiders.”. And usually there’s not.

Pitching 40

Pitching Media Small Business Writing 40

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 99

Strategy Brand Branding How To 99

MaccaPR

AUGUST 26, 2015

Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. The souvenir booklet - a 40-page document with a “Which Came First?” How To Tell Your Corporate History.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

MARCH 15, 2021

If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Time zone, which will localize tools like email sends, social media messages, and reporting. Upload Sales Documents.

How To 97

How To Knowledge Base Survey Technology 97

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Oh and regular benchmark analysis of the numbers, to document a move to greater diversity.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

SEPTEMBER 9, 2019

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

APRIL 7, 2015

In a post titled, 100 Years Later, Twitter Account Reenacts WWI , the Social Times republished an Adweek article noting: [The account] uses historical photos and documents to offer a glimpse into the events of the first World War. Have you seen some especially creative PR of late?

Creativity 60

Creativity Publicity YouTube Insurance 60

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. He runs Stuart Bruce Associates.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

SEPTEMBER 4, 2018

Reporters and interns have to look at thousands of press releases every week and they’re just BEGGING you to goof up so they can knock your press release out of contention for that particular edition. After you’ve perfected the rest of your document, go over the title and opening paragraph a few more times.

Writing 45

Writing Report Education Company 45

Cision

JANUARY 14, 2016

WhatsApp is being used by thousands of local small businesses in other parts of the world. It may not be social media in the strictest terms, but with more than 26,000 reviews being posted every minute Yelp marketing is indispensable for your brick-and-mortar business if the international review behemoth is present in your country.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s become social and uses data.

Publicity 164

Publicity Ethics Data Community 164