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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

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Interpretation of alleged inconsistencies between bespoke terms and standard forms

Practical Law Construction

The dispute in Septo concerned the terms of an international fuel oil sale contract. of the BP Terms provided as follows: “Provided always the certificates of quantity and quality (or such other equivalent documents as may be issued at the Loading Terminal) of the Product comprising the shipment are issued in accordance with sections 1.2.2

Print 75
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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

The authors have documented case studies used to support the notion of profitable content marketing. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The book, in its second edition, looks like something you could print and publish at a small printing shop.

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Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

PR Fuel

It’s like the people writing the press releases suddenly forgot how to speak plain English, and instead decided to write a legal document so confusing nobody can understand it. I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Tasked with chronicling the GNP Company history and Helgeson family legacy, we dove deeply into the company’s archives, along with memorabilia from Helgeson family members and local historical societies. The souvenir booklet - a 40-page document with a “Which Came First?” How To Tell Your Corporate History.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.