Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Measurement Reporting on established metrics isn’t enough today. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Contently - Strategy

JULY 21, 2021

Buyer personas are like scouting reports on a representative of your target audience. ” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. .” The idea is to teach us about the ideal customer. Pictured: Happiness.

How To 137

How To Creativity Storytelling Writing 137

ImPRessions - Crenshaw Communications

APRIL 15, 2021

It’s not likely to attract the attention of reporters either. Poor storytelling will make an entry dead on arrival. Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Reporters and other audiences have keen BS detectors, and overused, sensational language doesn’t persuade; in fact, it undermines credibility.

Writing 147

Writing Storytelling Pitching Creativity 147

Ethical Voices

JUNE 12, 2023

Reporters can also tell the difference between very rote talking points and something that is deeper. There were a lot of protests, a lot of rallies, but the community often wasn’t savvy enough to reach out to a couple of reporters ahead of time and let them know, this rally is happening, this protest is happening, come out.

Ethics 69

Ethics Storytelling Communications Training 69

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR Reporting. Reporting on established metrics isn’t enough today. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Holmes Report – Echo Chamber Podcast. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. Joining forces through a trusted partnership amplifies a company’s ability to communicate to its most important audiences.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. AI can help power our productivity in these more creative capacities.

Case Study 170

Case Study Engineering Measurement Big Data 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational.

Travel 100

Travel Education Storytelling Company 100

ImPRessions - Crenshaw Communications

MAY 8, 2019

According to a report conducted by Edison Research and NPR, 61% of users say having a smart speaker is like having someone to talk to, suggesting that smart speakers are ideal vehicles for influencer marketing of the type that Diageo has undertaken. But the real opportunity for PR and marketers may be voice storytelling.

Google 186

Google Technology Course Creativity 186

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. Unfortunately, this new job requirement also adds hours to our weeks and/or months, pulling reports, trying to process data, and creating presentations that in many cases will be outdated by the time they are delivered.

Report 40

Report Marketing Analytics Data 40

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 109

Conference Internal International Storytelling 109

PRSay

MARCH 20, 2019

“I carve out that time for creative writing because I look forward to it.” ” In honor of March 21 being “World Poetry Day,” we chatted with Pai about her favorite writers, what inspires her work, and how having a creative side-gig can help communicators grow in their careers. It’s a great creative outlet.

Writing 120

Writing Creativity Local Pitching 120

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 12) Reporters say getting the story right matters more than getting it first. based reporters said, “fake news is making readers more skeptical than ever about what they read and see” and … “A majority (78%) of U.S.-based Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Digital PR Storytelling Advertising 100

The Proactive Report

JANUARY 12, 2016

A recent article in AdAge reports that ” the emergence of skippable, blockable, opt-out-able advertising, not to mention ever-more integrated campaigns, means PR can suddenly demand more than a supporting role—and maybe even take center stage.” ” That’s great news for PR.

Real Estate 100

Real Estate Storytelling Digital PR Advertising 100

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra started her career as a reporter for a division of Ziff Davis and IDG Tech Network. News & World Report.

Radio 170

Radio How To Community Storytelling 170

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the next big thing” for PR ). Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Some bloggers hold as much or more sway than a top New York Times reporter. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Agency Technology 150

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Support the businesses that report your news. Embrace storytelling. Begin with goals, find a metric to measure against them and report. Encourage others to think creatively. Here we are almost two years later. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98