PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 109

Conference Internal International Storytelling 109

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” billion mark in July 2019, as reported by WeAreSocial.

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. Reporters today are now their own social brands and are competing to break news 140 characters at a time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Business Wire

JUNE 28, 2017

First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. January of 2020 was when the first reported cases of COVID appeared in the U.S. How do we navigate ongoing changes in healthcare communications? Embrace storytelling.

Healthcare 98

Healthcare Communications Measurement Resources 98

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Agency Technology 150

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. This advice has gotten me though all difficult chapters of this internship, and I am happy to report that media lists and I are quite well acquainted now. By Avni Gupta, Intern. Absolutely!

Agency 68

Agency Internal International Storytelling 68

Cision

JUNE 21, 2016

In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. Going into college I just knew that I would be a reporter at a newspaper. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Already a popular activity on Instagram, takeovers can expose your audience to new content, expand your reach, and help foster community. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. They’re the best reporters. Rather, you should be building a community around those themes with which they identify. It’s responsive.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. 59) “I help people communicate better.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. We are seeing a paramount shift in how we approach our audiences, content and what experiences we can create to surprise and delight our communities.

Course 79

Course Social Media Media Community 79

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . Dorothy Crenshaw , CEO, Crenshaw Communications . To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 16, 2017

What about the old chestnut about reporting lines, you know, does it matter if the comms person reports into marketing or just the CEO, or HR? So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers.

Sports 113

Sports Travel Television Agency 113

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Presspage

APRIL 11, 2019

PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust. Ultimately, a PR strategy is created through storytelling. Get creative. Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. Telematics is data collection. 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 16, 2019

Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. That passion drives bravery and pays off in bold creative ideas that make a difference. She’s motivated by working on projects that can make a difference for their community and audiences.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Karen Freberg

SEPTEMBER 1, 2017

They have created a lot of great creative assets that are published immediately. What I also like is the fact 1) Carl is very active in the #SMsports community and shares his insights on the field, and 2) always experimenting around with new tools and features. Great longform storytelling. Awesome job, Russ! Simone Biles.

Sports 45

Sports Social Media Trends Media 45

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. Having worked in a variety of roles within the AP since 1992, Anthony asks reporters “to challenge their assumptions about how a story will unfold, to do it well, accurately, adeptly and quickly,” he said.

Communications 94

Communications Storytelling Community Writing 94

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MARCH 4, 2016

However, while mobile devices make video storytelling easier, executing a high-quality video is not as simple as whipping out your smartphone, pointing it in a direction, and shooting. Author Wes Benter is a senior online community services specialist at ProfNet , a service that connects journalists with expert sources.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Humor can hook us.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Communications Conversations

MAY 3, 2016

Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It demonstrates initiative, creativity and uniqueness. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 99

Survey Media Relations Corporate Communications 99

Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Here are six of the top takeaways.

Communications 97

Communications Marketing Pitching Technology 97