Agility PR Solutions

JUNE 3, 2019

I’ve been a judge for the Bulldog Reporter Awards for so long that I remember when a FedEx driver would deliver to me boxes containing hard copies of all the entries. The post How storytelling humanizes campaigns—and wins PR awards appeared first on Agility PR Solutions.

Storytelling 127

Storytelling Examples Report Analysis 127

PR for Anyone

SEPTEMBER 24, 2023

After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. Her reporting has earned her several honors and awards including two Emmys! The news can often feel like a never-ending parade of gloom, doom, and despair.

Storytelling 130

Storytelling Television Instagram LinkedIn 130

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 107

Storytelling Video Strategy Analytics 107

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news.

Communications 183

Communications Sports Journalism Fashion 183

The Proactive Report

APRIL 27, 2015

Don’t miss tomorrow’s Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here’s a sneak peek – I’ll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. REGISTER HERE. Follow me on Twitter.

Storytelling 100

Storytelling Interviews Report Twitter 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” This demands a proactive approach rather than a reactive one.

B2B 156

B2B Company Storytelling Retail 156

Stephen Waddington

MARCH 17, 2021

Karl recently took part in a BBC investigation that reported on a “toxic mix of bulling and harassment” at the site. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. Sellafield is a nuclear site close to Seascale on the coast of Cumbria.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

JUNE 28, 2017

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. My approach to reporting is similar to what it has always been. What’s different is our means of storytelling.

Pitching 159

Pitching Report Technology Storytelling 159

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications. Instead, the root cause can lie in the interviewing process for sourcing the content.

Storytelling 71

Storytelling Interviews Writing Communications 71

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. Allison Hefner, Social Media & Content Development Manager.

Storytelling 60

Storytelling Radio Print Advertising 60

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

Storytelling 100

Storytelling Tools Digital PR Course 100

Sword and the Script

MAY 9, 2023

He penned those words in a recent report titled “Getting Sellers Engaged: What Motivates Sellers to Use Your Content?” link below) Bonney is a research director at B2B DecisionLabs which wrote the report. Storytelling enhances value. Storytelling can be a powerful sales tool. click image for higher resolution) 2.

B2B 81

B2B Storytelling Marketing Case Study 81

Ishmael's Corner

OCTOBER 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6 that Tesla eliminated its internal PR team: “If you’re a reporter who isn’t getting a response from Tesla, don’t take it personally, because it’s due to the automaker.more. Techniques For Effective Business Communications. First, some stage setting.

Storytelling 150

Storytelling Internal International Report 150

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Today’s storytelling relies on data to validate a company, its products, or even an entire industry. We’re stoked! Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts.

Media 310

Media Retail B2B Journalism 310

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Think about it. Probably not.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. In this post, Sasha Dookhoo explains how PR teams can set themselves up for success in holiday-themed campaigns – and to recognize what success looks like.

Construction 182

Construction Storytelling Tools B2B 182

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report. Annual report to customers.

Report 60

Report Financial Corporate Reputation 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. While they all report to the same CMO or CEO, they all care about different metrics.

Storytelling 73

Storytelling Data Communications Technology 73

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Reporting on results and securing budget for future activity.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. The PRWeek piece reports VMware collaborates with customer care to find these stories. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. She advises PR teams to consider the innate quality of media coverage and the value of inroads with key reporters in the industry. One example?

Trends 333

Trends Industry Government Data 333

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. Inclusive storytelling applies to many new and revised “Stylebook” entries, including 35 related to disabilities.

Guidelines 115

Guidelines Storytelling Report Community 115

Reputation Us

JULY 27, 2015

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only form of storytelling.

Journalism 60

Journalism Report Storytelling Trends 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Ethical Voices

JUNE 12, 2023

Reporters can also tell the difference between very rote talking points and something that is deeper. There were a lot of protests, a lot of rallies, but the community often wasn’t savvy enough to reach out to a couple of reporters ahead of time and let them know, this rally is happening, this protest is happening, come out.

Ethics 70

Ethics Storytelling Communications Training 70

Ishmael's Corner

MAY 26, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Your Guide to the (Possibly) Perfect Virtual Awards Ceremony appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 215

Storytelling Meeting Groups Communications 215

Ishmael's Corner

FEBRUARY 1, 2015

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. For business role models, look no further than Warren Buffet who has perfected the storytelling technique of opening up. Uncategorized business communications executive communications storyteling techniques warren buffet'

Storytelling 60

Storytelling Enterprise Exercises Course 60

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 102

B2B Study Company Leadership 102

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Reporters and media are looking for content and TikTok is providing it. So, it is no wonder that 89 percent of marketing professionals report using videos as a marketing tool. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162