Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

Agility PR Solutions

AUGUST 25, 2021

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella.

Leadership 159

Leadership Report Marketing Creativity 159

Wadds Inc.

NOVEMBER 11, 2023

It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. AI is a rising tide that lifts all boats, demanding junior public relations practitioners tune their skills beyond the rote and routine to the analytical and creative,” he said.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

MAY 26, 2021

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Services: creativity, data and lead generation, eg. A new Wadds Inc.

Agency 161

Agency Report Print Healthcare 161

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 98

Creativity Study Ethics Publicity 98

Agility PR Solutions

AUGUST 10, 2022

A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences.

Creativity 78

Creativity Marketing Report Publicity 78

Contently - Strategy

MARCH 3, 2020

When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Invite legal into the creative process. Trust me.). You can still publish content at the speed of news.

Creativity 122

Creativity Marketing Insurance Insurance 122

Agility PR Solutions

MAY 19, 2022

Forty-two percent of CMOs believe data is hindering creativity among marketing teams, according to a new report from marketing data and analytics platform Adverity. The post 4 in 10 CMOs say data hinders creativity among teams: Is company culture to blame? appeared first on Agility PR Solutions.

Creativity 78

Creativity Data Company Analytics 78

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

PRSay

SEPTEMBER 30, 2019

Author Harper Lee did much of her creative thinking while golfing. Welcome to the process of incubation — the part of the creative formula where you take your eye off the ball, step away from the keyboard and let the back of your mind work on your project for awhile. Where did that brilliant idea come from? No one really knows.

Creativity 118

Creativity Writing Training Meeting 118

5W PR

DECEMBER 1, 2020

Instead, according to some reports, people seem to be a lot more interested in stories about the pandemic but how it changed people’s lives. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

Creativity 88

Creativity Pitching Small Business Media 88

Agility PR Solutions

AUGUST 12, 2019

A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a misunderstanding of how brands grow and prosper.

Creativity 70

Creativity Advertising Advertising Crisis 70

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity 122

Creativity Communications Storytelling Transportation 122

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 80

Creativity Technology Marketing Web 80

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Monitor and track media; report trends, create reports as needed. Help with social media content creation and report. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative, collegial and energetic personality! . Here’s what you’ll be doing: -Develop and main media lists.

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

JULY 2, 2019

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. prepared for the Cannes Lions International Festival of Creativity, reveals that brand trust (81 percent) is a deal breaker or a deciding […]. The study, In Brands We Trust?,

Consumer 137

Consumer Report Brand Branding 137

Stephen Waddington

JULY 6, 2020

Creative and social activities have been particularly challenging. Ofcom released a new report on consumer internet usage last week. The Ofcom Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online.

Report 130

Report Video Television Trends 130

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel. A separate Edelman study found that number at 57 percent, across age groups.)

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” . 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. The post 3/4s of creative managers say their firms are transparent about pay appeared first on Agility PR Solutions. When asked to name the greatest advantage […].

Creativity 68

Creativity Survey Advertising Advertising 68

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Comment on reporters’ published articles. Images: Lee Nachtigal , Shaun Fisher ( Creative Commons ). Want more media coverage?

Pitching 120

Pitching Report Social Media Measurement 120

The Stalwart Blog

OCTOBER 23, 2014

Assuming that the headphone company did pay the $10,000 fine (which was never confirmed by anyone), they still would have gotten close to a 97 percent discount from a conventional 30 second commercial slot during ESPN’s “Monday Night Football,” which, in 2013 ran at $408,000 per a Variety report.

Creativity 125

Creativity Report Company Marketing 125

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? Many reporters in the security space publish theirs.) Timing is key.

How To 321

How To Media Report Pitching 321

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Get on reporters’ radar.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Get on reporters’ radar.

Pitching 120

Pitching Report Brand Branding 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. Visualized Reports. So Much Data. Glad you asked.

Report 81

Report Data SEO Analytics 81

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. PR people are considered masters of spin and creativity. For PR pros , December can be both a rewarding and stressful time. Please enjoy “The 12 Days of Christmas: PR Edition.”

Creativity 296

Creativity Interviews Pitching Meeting 296

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. 2) Think creatively: guerilla recruiting tactics. It helped that event was walking distance from the office for some reporters.

Resources 78

Resources Creativity Publicity Local 78

HMA Public Relations

MARCH 5, 2021

How can you make your story pitch stand out among the thousand of pitches editors and reporters receive every day? Sure, it starts with having a good relationship with the editor. But also having a killer subject line followed by an attention-grabbing pitch can ensure your email doesn’t go directly to the trash folder. When […].

Pitching 54

Pitching Creativity How To Report 54

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Daily client communication to update, report on and discuss media relations. Responsible for daily account management activities, such as agendas, recaps, activity reports, media monitoring and coordination of all necessary materials for client accounts. Attend and facilitate media interviews; network with reporters and editors.

B2B 203

B2B Policies Case Study Enterprise 203

Ronn Torossian

APRIL 19, 2021

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195

Viral Creativity Industry Report 195

Business Wire

JUNE 23, 2020

She also spent 20 years at The Globe and Mail as a columnist and associate managing editor of the Report on Business. Roseman has a 20-year history as a columnist for the Toronto Star’s business section, following two years as business editor.

Report 64

Report Creativity Blogging Consumer 64

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. It’s not about being creative in real-time, it’s about nurturing a mentality that enables creative responses at the drop of a hat. Do’s and Don’ts of Real-Time Marketing, Ekaterina Walters ).

Report 135

Report Mobile Pinterest Conference 135

ImPRessions - Crenshaw Communications

MARCH 15, 2022

The agency is proactive and creative. It’s often up to the PR agency to come up with creative proactive ideas that will garner media interest – even when there’s no news to share with reporters. Your agency should be delivering measurable results for you that align with your KPIs and ROI. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The PRWeek piece reports VMware collaborates with customer care to find these stories. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table?

Storytelling 60

Storytelling Creativity B2B Film 60

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Occasionally checking a reporter’s recent work is not enough. Working at the convenience of the reporter and the client can be a tightrope walk.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

MAY 13, 2021

Daily client interaction to update, report on and discuss media relations. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Strong writing skills. Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291