Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby). The 2018 JOTW Communications Survey from Frank Strong.

Survey 72

Survey Trends Communications Storytelling 72

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Take the brand’s annual back-to-school report , for example. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. The Holmes Report. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We offer everything from strategic communications to public relations, marketing, branding and creative services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference Muck Rack here. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Social media has become the elephant in the room when it comes to business nowadays.

Social Media 100

Social Media Media Infographics Pinterest 100

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. And, while it’s a victory to have a reporter want to cover our story, we still have to give them these big files, and that’s a pain. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. Research for this report was compiled in May 2020. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators. Like Hippocrates said, medicine is an art and a science. The same holds true for healthcare content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

That’s what we’ve set out to answer in this report. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. CSR Is a Popular Use Case That Often Lacks Creativity. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JULY 6, 2013

This again includes preparation, monitoring, waiting and swift action, but also requires a bit more creativity and innovation on the part of your communications team. Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.

Marketing 52

Marketing Community Trends Case Study 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115