Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Fast forward to today.

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Social Media Marketing Media Analysis 104

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Solo PR Pro

DECEMBER 27, 2022

They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization.

Survey 104

Survey Marketing B2B Content Marketing 104

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Some bloggers hold as much or more sway than a top New York Times reporter. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

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Strategy Media Storytelling Pinterest 78

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Support the businesses that report your news. Embrace storytelling. Begin with goals, find a metric to measure against them and report. The rise of “good news journalism” presents another opportunity for media outreach. Measure. .

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Healthcare Communications Measurement Resources 98

Beyond PR

AUGUST 11, 2016

The Wall Street Journal reported last month that 14 percent of U.S. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0

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Storytelling Brand Branding Journalism 40

Cision

JUNE 25, 2015

This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter.

Wireless 36

Wireless Internal International Software 36

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. The Holmes Report. The Realtime Report. Creativity Unbound. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. What drew you to the field of PR?

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Social Media Newspapers Reputation Community 227

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” But honestly, I had just left my previous gig as a reporter, and I was looking for something new. How will your background in journalism help you in this new position? We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Although eMarketer reported that 45% of all Snapchat users in the U.S. smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun.

Video 120

Video B2B B2C Survey 120

Cision

OCTOBER 16, 2017

What about the old chestnut about reporting lines, you know, does it matter if the comms person reports into marketing or just the CEO, or HR? So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? They’re the best reporters. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Ishmael's Corner

MAY 5, 2015

Recognition from the Holmes Report as a finalist for the Tech PR Agency of the Year offers another proof point that it worked. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. For a daily beat reporter, our stories had to have a local tie. You’ve also worked as a reporter. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more.

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Marketing Content Marketing Social Media Employee 215

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. They also helped me think differently and creatively.

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Sports Travel Television Agency 113

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. News & World Report. We read that you are a strong B2B health writer and storyteller. What makes a good subject line?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. Get creative. A good PR strategy extends beyond the reach of traditional journalism and courts target audiences where they are already going to get their information. So, how do you create a strategy? Getting started with your own plan?

Strategy 76

Strategy eBook Consumer Fashion 76

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. It bowed on the Content-Makers Stage with an SRO audience of 1000+. Sharma, Pace, and Isikoff (l. They don’t care.

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Conference Journalism Web Comparison 36

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

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Writing Communications Marketing B2B 194

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Their reward is deep branding, thanks to storytelling that penetrates to the core of the user’s psyche.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

SEPTEMBER 13, 2023

In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks.

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How To Resources Pitching Tools 195

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). I anchored and reported there for almost 18 years. You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Many of them have never been reporters.

Media 112

Media Journalism Report Video 112

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. content marketing (64%). content marketing (64%).

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Survey Media Relations Corporate Communications 99

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

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Interviews How To Media Infographics 120

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. It’s Better to Give Than to Receive.

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Brand Branding Nonprofit Storytelling 120

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. You can find all posts that reference Muck Rack here. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. This platform is more about a visual journal of sorts. Either you’re using it effectively, or you may as well not be using it at all.

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Social Media Media Infographics Pinterest 100