The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

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Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

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Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

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Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds.

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Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. Talk to Us!

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Storytelling Creativity B2B Film 60

Deirdre Breakenridge

NOVEMBER 24, 2015

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level.

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Solo PR Pro

AUGUST 17, 2021

We are all storytellers. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. Using storytelling and data together. Opting for a simpler approach to storytelling. Everybody is a storyteller.

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Storytelling Nonprofit Exercises Data 105

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. For many creative writers turned corporate, this means using your lede to create your story arc.

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Storytelling Case Study Writing Creativity 105

Ishmael's Corner

AUGUST 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. When they do, the creative often lacks inspiration (to put it kindly). When they do, the creative often lacks inspiration (to put it kindly). Techniques For Effective Business Communications. I’d like to think we’re an exception to the rule.

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PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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Storytelling Video Strategy Analytics 107

Ishmael's Corner

MARCH 26, 2018

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. A creative narrative for one B2B technology company looks completely different from the ideal story for another, although the end goal is.more.

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Storytelling B2B Creativity Technology 106

Onclusive

OCTOBER 29, 2018

Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.” In this keynote session, Shay will share how Performance Storytelling differs from traditional marketing and communications strategies and outline a roadmap for success for CMOs to truly embrace the change.

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Ishmael's Corner

NOVEMBER 9, 2014

People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. That’s why the sheer act of creativity typically falls short of the finish line.

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Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

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Creativity Communications Storytelling Transportation 122

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. For customers, this intense competition and the alphabet soup of acronyms and confusing claims can be overwhelming. Strategic PR delivers many benefits for adtech brands.

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Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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PRSay

FEBRUARY 21, 2023

I like helping people express themselves creatively and share their knowledge.” He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I I like telling a good story,” he said. “I Sponsored by the U.S. Writers need ‘a healthy dose of doubt.’

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Storytelling Writing Journalism LinkedIn 66

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Let me tell you about one such story.

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Storytelling Reddit Video Creativity 199

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

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Storytelling Internal International Social Media 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

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Storytelling Case Study Crisis Viral 120

5W PR

JANUARY 26, 2024

Authentic storytelling Influencers excel at storytelling. This form of storytelling creates a deeper connection with the audience and enhances the brand’s social media presence. Providing creative freedom Allow influencers creative freedom to showcase the brand authentically.

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Social Media Media Storytelling Creativity 78

Deirdre Breakenridge

JANUARY 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. There are so many reasons why I like this book and would recommend it to students, professors and professionals.

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Social Media Communications Media Storytelling 269

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

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Creativity Communications Brand Branding 73

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. In 2018, we will see the rise of more storytelling. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. Digital PR will help us achieve our client goals in new and more effective ways.

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ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. And the heart of public relations is in storytelling.

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PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently. Starting in 2013, brands started hiring journalists to work on their content programs.

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Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand. No two bags could look alike.

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Storytelling B2B Trends Examples 66

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

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SEO Creativity Mobile Journalism 120

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

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Storytelling Community Industry Transportation 36

The Stalwart Blog

NOVEMBER 26, 2014

Brands are constantly being challenged with finding creative ways to connect with their customers. Whether it’s through a commercial or another channel, I encourage brands to find creative ways to connect with their customers through storytelling.' Shop NFL recently did this through telling a story via a commercial.

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Storytelling Creativity Meeting Brand 89

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

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wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

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Karen Freberg

SEPTEMBER 17, 2017

Adidas made 111 of these (to celebrate the number of wins Coach Petrino has) and did this creative execution at the event as well as on social media. As each season comes and goes, one thing is pretty consistent, and that is the innovation and creative execution of storytelling by the Clemson Tigers social and digital teams.

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Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

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PR in High Definition

JUNE 22, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit: @Pont_nuit).

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Storytelling Twitter Brand Branding 48

PR in High Definition

JUNE 21, 2018

So impressive was Modesto’s storytelling that he convinced significant numbers of followers that the murder and the subsequent investigation were real. It’s a wonderful example of the power of storytelling on social media. This story captured me. Photo credit @plot_tuit).

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Storytelling Twitter Brand Branding 48