ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. Mention any reference materials such as books or albums while discussing the topic? Supporters can help by sharing episodes on their social media to amplify your show to their followers or write positive reviews on podcast subscribing sites.

Social Media 268

Social Media Film Construction Television 268

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. A deck is also a useful “takeaway” for reference when an analyst drafts a report. Navigating the pay-to-play landscape.

Wireless 309

Wireless B2B Report Media Relations 309

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. What Is a Business Press Release?

Advertising 96

Advertising Advertising Writing Product Launch 96

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 106

Interviews Publicity Technology Social Media 106

Maxim Behar

MARCH 10, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about the art of being a leader and what are the main qualities he should have in the current times. Remember - in any business it means only and only innovation, creativity and desire to develop.

Trends 52

Trends Policies Writing Creativity 52

Maxim Behar

MARCH 10, 2022

In his weekly column "Max's Column" for TBmagazine, Maxim Behar writes about the art of being a leader and what are the main qualities he should have in the current times. Remember - in any business it means only and only innovation, creativity and desire to develop.

Trends 52

Trends Policies Writing Creativity 52

Beyond PR

AUGUST 26, 2016

The lead in the release is the important news you are sharing – the compelling, creative content you need to communicate with your target audience. Journalists use them as they write their stories; the information in a boilerplate provides key facts and differentiators that help news media shape their story. Stick to the facts.

Writing 40

Writing Employee Creativity Company 40

Communications Conversations

OCTOBER 31, 2019

For reference, Mary Barra (remember she has 1.2 I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. She writes like a human being–not a robotic corporate executive. They want leaders who feel, act and write/speak like real people. 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

5W PR

SEPTEMBER 27, 2019

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. It often encompasses writing stories about clients who have benefitted from the organization’s services and putting together the nonprofit’s newsletter. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

NewsWhip

APRIL 27, 2023

The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. As journalists are writing stories to their audiences, jargon must be simplified and streamlined to a more common vernacular. Journalists and editors have many reasons for passing on pitches. Don’t say: Content.

Pitching 127

Pitching Sports Web Trends 127

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This refers to a lack of concentration or direction in thought processes. This refers to using mental shortcuts or rules of thumb to make quick, efficient judgments. Fallacious thinking.

eBook 52

eBook Analysis System Data 52

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts.

Communications 120

Communications How To eBook Training 120

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline. Connect on LinkedIn at [link].

SEO 174

SEO Engineering Google Writing 174

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Gretchen Krueger : What I’ve noticed is the lack of creative content. Read on for our initial thoughts! See what I did there?

Education 52

Education Training Technology Journalism 52

OnePitch

JULY 26, 2022

I really like it when they refer to my latest piece, and they start it with, “Hey, Karla. Can I somehow get my client or my person involved in what you’re writing about?” So I really like that because it’s like, okay, they read the story, so they know what I write about. 00:08:21] BB: That’s so creative. . [00:08:22]

Pitching 52

Pitching Writing Creativity Fashion 52

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high.

How To 52

How To eBook Wikipedia Viral 52

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. At the time, though, a career in coding didn’t appeal, and my creative streak had me leaning towards marketing and communications.

B2B 41

B2B Creativity Agency Writing 41

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Extracting summaries or lists of key points/topics. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Buzzstream

MARCH 7, 2024

Shouldn’t we always be writing content in this way? For example, here’s an assessment of a piece I’m currently writing: If you want to set up your own GPT or ask a tool like Gemini to assess, you can use these steps: Ask your AI tool to take Google’s Helpful Content self-assessment list and create a scoring system.

System 62

System Google Policies Guidelines 62

Solo PR Pro

MARCH 29, 2022

Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. You can also search sites such as LinkedIn, Quora, or Reddit.

Conference 80

Conference Reddit Local Course 80

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 119

Writing Case Study Study Brand 119

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. 2) Acronym Finder Acronym Finder.com Acronyms are inside baseball and ultimately make your writing harder to read.

Writing 47

Writing Engineering Exercises Twitter 47

Maxim Behar

MAY 16, 2024

It was emotions, business and creative, the whole atmosphere, the whole project. You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. AMOCO announced plans to build up to fifty petrol complexes in Bulgaria over a 5 to 10 year period. So that's it!

Hotels 64

Hotels Corporate Transportation Meeting 64

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Today’s workforce market is seeing candidates with multiple offers, counteroffers and everything from a generous sign-on bonus to more creative compensation structuring (e.g., Lights, Camera, Interview.

Interviews 86

Interviews Employee Financial LinkedIn 86

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” It got to the point where I joked with colleagues and friends I should just refer my classes at UofL as being the Ryan Reynolds classes because I always added what they were doing into my lectures each week.

Social Media 85

Social Media Film Industry Viral 85

Cision

OCTOBER 6, 2015

Sorry, was that one of those irrelevant, lame jokes you were referring to? Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less.

Interviews 120

Interviews How To Healthcare Media Training 120