ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

MAY 9, 2023

With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value actions (clicks, shares, etc). If there’s anything marketing has a lot of, then it’s metrics.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Burrelles Fresh Ideas

MAY 7, 2024

In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting. For example, one Burrelles client company wanted to evaluate their spokesperson’s effectiveness as part of their measurement reporting.

Analysis 95

Analysis Measurement Data Examples 95

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Their messages might have even been different, but they were all one-way. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

Solo PR Pro

NOVEMBER 28, 2023

In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. You can do this through local print shops and it is affordable and a wonderful gift. Tis the season to wrap it all up and put a bow on it.

Local 96

Local Travel Print Groups 96

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails. Fall into these smart seasonal PR ideas.

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

MARCH 29, 2016

In public relations , there’s a visceral thrill to connecting with a reporter and making a relevant story happen. Recently a client casually mentioned that his company was expanding its work in medical 3D printing, and this released a torrent of interesting story angles for writers who hadn’t covered the company previously.

Film 120

Film Print Storytelling Report 120

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. According to Reuters Institute for The Study of Journalism’s 2015 Digital News Report , the way people are accessing online information differs from traditional media.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.” Synapse aims to be a “marketplace” for PR pros pitching reporters.

Software 128

Software Pitching Ethics Privacy 128

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. It’s no wonder organizations and brands of every kind are investing serious creative capital in Snapchat to broaden their PR reach and supplement traditional media programs.

Creativity 120

Creativity Social Media Retail Print 120

Konnect Agency

JULY 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Pitching is an important process for media relations but other creative solutions can connect the dots for media when learning about new brands and their products.

Agency 52

Agency Print Pitching Product Launch 52

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. According to Linqia’s 2017 State of Influencer Marketing Report , 89 percent of marketers depended on influencers last year to create authentic content about their brand. . Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. Print magazine? The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

Cision

JULY 31, 2015

Also print out a hard copy for those people. So, print a handout. You may have looked at best practices and brand examples found in something like The Holmes Report. Guerrero ( Creative Commons ). Make it available to key personnel. Share your experience with others. Think about how your response plan took shape.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

PRSay

JUNE 11, 2021

News & World Report rankings for U.S. On social media, what creative tactics did the team use to tap the faculty’s expertise? Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. 1 ranking in the latest U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Prohibition

NOVEMBER 16, 2022

Incorporating digital PR into your marketing strategy is a great way to enhance your SEO value and create new and creative ways to reach your target audience. . Enhanced reporting. Reporting tools include platforms such as Google Analytics, SEMrush, and Moz where the impact of the campaign can be directly tracked and monitored.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

APRIL 26, 2016

PR is most effective at: Packaging a company’s story to resonate with reporters. An exec I worked with once told me he didn’t exist until he saw his name in print. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR output is as good as the input.

Print 120

Print Advertising Advertising Survey 120

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Now that’s a coverage report,” he would say. I emailed the reporter.”. Most reporters prefer e-mail. Will it run in print?”. million circulation.”.

Print 120

Print Interviews Pitching Conference 120

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. They signpost to a larger in issue of alienation and exclusion in society, The Reuters Institute reports that 35% of UK citizens avoid or switch off from the news. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Five years ago, when I was really getting my feet wet in PR, we relied on calling and emailing reporters.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Jody joins the agency with an extensive background in communications. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. More cognitive, behavioral and neurosciences shaping reporting and delivery.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Like the judge, the reporter/editor ultimately makes that decision based on what was said. Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record.

Communications 99

Communications Comparison Exercises Interviews 99