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What to Highlight in PR Measurement Analysis and Reports

Onclusive

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195
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What’s next for WaddsCon: May report and future events

Stephen Waddington

Here’s a report from the May event and what’s coming up in June. The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. You can catchup with the replay on YouTube.

Report 203
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Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

report explores what’s driven this burst of entrepreneurial activity. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. Availability The 40-page report is available in HTML and Adobe PDF.

Agency 161
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Print newspapers still drive best ad engagement in Canada

Agility PR Solutions

They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.

Print 60
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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. Nail it down, fast. Always overprepare.

Report 136
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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370
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How to best prepare for going on the record

Axia PR

Going on the record with a reporter can be intimidating. How do you discuss something you don’t want to appear in print? Make sure your spokesperson is armed with these media training tips before they take on the mic. Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time?

How To 71