ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Natural inclusion in trade publications.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. It’s the perfect example of how different mediums converge. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. The COVERGIRL ad I previously mentioned is an example of this. However, you should never be afraid to get creative and try something completely new! . Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The “too creative” pitch. She received a pitch for a career website that included examples of how to be inspired by historical figures associated with Thanksgiving and included the line, “Pilgrims, the original networkers.” We’re not above a little creative hyperbole to get interest, but tread carefully.

Pitching 149

Pitching Sports Print Creativity 149

Cision

JULY 31, 2015

Also print out a hard copy for those people. So, print a handout. You may have looked at best practices and brand examples found in something like The Holmes Report. Guerrero ( Creative Commons ). Make it available to key personnel. Share your experience with others. Think about how your response plan took shape.

Crisis 120

Crisis Crisis Communications Brand Branding 120

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social. 12) It allows you to be more creative. 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

Cision

DECEMBER 3, 2015

For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ). Don’t get caught up in trying to find the perfect story.

Journalism 120

Journalism Brand Branding Fashion 120

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The perfect example of an interactive, social call to action! Crocs’ Barbie collection If you haven’t figured it out yet, we’re big fans of Crocs and their marketing.

Wireless 62

Wireless Retail B2C Instagram 62

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Again, something that we’re told should happen but have rarely seen examples of. 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Communications Conversations

JULY 2, 2019

Heck, you’re better off printing the tweet and posting it in the bathroom stall! I’d also be looking for creative ways to up our organic reach. Using Facebook Stories more regularly, for example. By my math, that means any post you make has a good chance of being seen by just 73 followers.

Social Media 123

Social Media Marketing Media LinkedIn 123

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Image: Anthony Kelly ; Jon Fingas ; Jason Howle ( Creative Commons ).

Comparison 120

Comparison Television Print Social Media 120

Cision

OCTOBER 7, 2015

If the journalist doesn’t think so, you won’t get past him into print (or digital). For example, let’s say your award was for customer service. Images: Tom Waterhouse , Chung Ho Leung , Matt Callow ( Creative Commons ). It’s nice that you got an award recently, but do the readers of ABC Publication really care?

Pitching 120

Pitching Customer Service Print Writing 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. There are many more creative approaches to achieving a positive image. The main objective is to spread a positive image by telling engaging stories and sharing relatable experiences.

Video 110

Video Marketing SEO Social Media 110

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer 60

Consumer How To Advertising Advertising 60

The Resolution Blog

AUGUST 19, 2019

Have you ever seen examples of brands involved in TV? More specifically, have you seen any examples that have worked? There’s been some really good examples recently of brands sponsoring TV shows, like Superdrug sponsoring Love Island last summer. no, I can’t think of loads of examples. In terms of shows made by brands?—?no,

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. When a creative PR team suggests something out of the company comfort zone and makes a strong case for its success based on previous experience and research, it’s worth listening.

Media 199

Media Interviews YouTube Hotels 199

Waxing UnLyrical

JUNE 14, 2018

For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area.

Print 71

Print Resources Technology Interviews 71

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. Some of this variety stems from the organizational chart.

Employee 151

Employee Print Writing Survey 151

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. For example, Ian suggests leveraging the 77 percent of American journalists who blog. Images: vxla , gosheshe ( Creative Commons ). Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. For example – your client is a healthy baby food brand, best to not bring on a registered dietitian who does not have a family.

How To 80

How To Print Agency Social Media 80

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. For example, Instagram influencers with millions of followers are paid to promote products. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Here are some examples of the verbatim comments: “Service is meh and they will not allow any port forwarding so some of your home devices may not work and they could give two craps. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. They are interactive, you can go and buy the product with just one click, they are fast to read and easy to remember - not only as text, but also as a file or content in the phone's memory, for example.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? 1) Email it again with a new subject line. Talk to Us !

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

NOVEMBER 26, 2019

For example, Tesla could launch a retargeting campaign aimed at people who have read coverage about a Toyota Prius for example. This is an example of what is colloquially referred to as “intent data” in the industry. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 93

Publicity Media Advertising Advertising 93