Sword and the Script

APRIL 7, 2015

None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. asked Adfreak, a column for Adweek , of Rebecca Swift, director of creative planning at iStock by Getty Images.

Creativity 60

Creativity Publicity YouTube Google 60

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Tap into local pride. Consider any and all local angels that could play to these types of opportunities.

Local 120

Local Viral Survey Consumer 120

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. If you’re pitching local, it helps to have a local area code. Yours better stand out.

Local 150

Local Media Pitching Report 150

Solo PR Pro

MARCH 29, 2022

You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Look at your local Chambers of Commerce. That is the beauty of being a Solo, you can chart your own course wherever it takes you.

Conference 80

Conference Reddit Local Course 80

Wadds Inc.

JULY 7, 2023

Alternative funding sources Of course, debt and equity aren’t the only ways to get money into a business and to offset costs. Industry bodies, independent networks, local authorities and Growth Hubs often offer funding and support outside Government-led schemes. Shopping around can help find cheaper options so you aren’t overpaying.

Creativity 52

Creativity Technology Government Financial 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Communications Conversations

NOVEMBER 10, 2020

Example: A while back I noticed @noraborealis (local MN folks will know her) was posting on Instagram, but with very, very long posts. 4: Yes, you can set strategy, but creative ideas will come from those who are immersed. I believe there is a difference. #2: 2: Picking up the subtleties of the platforms.

Social Media 172

Social Media Media LinkedIn Instagram 172

Deirdre Breakenridge

OCTOBER 31, 2019

If your organization only needs a camera once a year, try renting equipment from a local camera shop. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year.

Software 294

Software Instagram Nonprofit Social Media 294

Prohibition

JULY 21, 2022

I love my job because I love being creative. The best part about being creative for me is having the possibility of working in a range of different areas every day. I love the way it is minimalistic and with so many creative ideas to explore – what’s not to love. Of course, I enjoy eating the food too! Pinterest!

Meeting 48

Meeting Creativity Pinterest Energy 48

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Maxim Behar

JANUARY 17, 2024

Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. Of course, they were welcomed, but money wasn't my motivation for doing it, or more precisely – not only them. No, of course not. And so, it went on for four years. Do you agree? -

Survey 64

Survey Study Course Financial 64

Communications Conversations

OCTOBER 13, 2015

Of course, the answer is probably “all three.” One of my favorite local Instagram campaigns is #onlyinmn. Of course, you’d have to set up guidelines and parameters with the employees. Maybe make it a series that details the executives volunteer experiences over the course of a year? More volunteers?

Corporate 60

Corporate Creativity Employee Instagram 60

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. Of course, this works best when the company or organization is based in the area, but it doesn’t always have to be the case. John Turiano.

Agency 120

Agency Real Estate Pitching Local 120

PR for Anyone

MAY 4, 2022

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. So of course everyone knows October is Breast Cancer Awareness Month. National Pasta Month – if you are a cook, chef, food blogger, etc. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Or if a client doesn’t immediately have a tie to a hit show, get creative.

Film 180

Film Small Business Pitching Comparison 180

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Polaris

NOVEMBER 20, 2014

creative agency. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

Bianchi Biz Blog

NOVEMBER 20, 2023

The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. I’ve been married for 40 years to a fun-loving and creative woman who appreciates cars and, apparently, me. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows?

Journalism 115

Journalism Automotive Interviews Writing 115

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Get creative with thought leadership. Develop a course, checklist, or template that solves a problem for your target audience. Educate your target audience. Create resources.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Courses are available both online and on campuses throughout the U.S. Most of the public relations programs have similar courses. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Melissa Agnes

NOVEMBER 19, 2014

However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Charting your own course and sticking to it and changing only when the market demonstrates you have to. Don’t be lured off course by shiny objects. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JULY 10, 2015

You know the person they’re talking about or have at least heard local stories about him. That, of course, is the point. Images: Sara , Evan Forester (Creative Commons). Go for Contrast. Sometimes, you need an opposing force. Sharpie’s spot “Prom Date” features Ezra Knight. We’d love to know!

Video 120

Video Storytelling Local Creativity 120

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We

How To 52

How To Groups Writing Local 52

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. There’s a lot to like about this execution, like I said up top. Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Global vs local. Local PR agencies, on the other hand, have a deep understanding of the local market, culture, and consumer behaviour. Senior vs creative.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

The Hoffman Agency

AUGUST 27, 2020

I was able to get a crash course in PR to get my feet wet before dedicating all my time to graphic design. In addition, the pandemic allowed me to work on one of my favorite projects — an ad campaign for a local virtual concert and then a follow-up bingo night flyer. On top of that, the team has provided a wealth of knowledge.

Internal 68

Internal International Guidelines Agency 68

Cision

MARCH 31, 2015

According to social media expert Ken Wisnefski , traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility. Image: Maria Elena ( Creative Commons ). Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120