Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Facebook really fits in this category here, in just social and granted paid a little bit too. 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat.

Survey 77

Survey Media Relations Report Media 77

PR Fuel

JUNE 5, 2020

It’s understandable if you’re wondering why you should focus on press releases on top of your normal email marketing, social media outreach, or website copy. Establishing Media Relationships. study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation.

How To 98

How To Ethics SEO Guidelines 98

MaccaPR

NOVEMBER 20, 2018

We know that today’s news media love online newsrooms: Two-thirds of the journalists surveyed by TheNewsMarket admitted they visited a newsroom every week, and one-third visited an online newsroom every day. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section.

Mobile 91

Mobile Corporate Survey Web 91

Communications Conversations

OCTOBER 16, 2017

You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media? Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. Of course, add posting to social media networks as a third part of this linked tactic set.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 77

Blogging Company Engineering Airlines 77

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” A difference between search and social. Other studies have shown people share content on social because it makes them look good; they search for information when they need answers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JUNE 17, 2013

The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Why: Great tips from Michael Brenner to perfect your social media presence that apply to all outlets including Facebook. Infographic: How to create the perfect Facebook profile picture.

Facebook 100

Facebook Social Media Infographics Resources 100

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. 7 Productivity Tips and Tools for Social Media Users. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities.

Small Business 100

Small Business Infographics Facebook Resources 100

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Waxing UnLyrical

MAY 20, 2013

Why: Information overload is a common ailment for anyone who works in social media. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 20 free tools to evaluate social media.

Tools 90

Tools Infographics Google Resources 90

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. Infographic: How Twitter affects the stock market. Twitter Facebook Google+ LinkedIn Thursday Roundup: Twitter Tips. Based in the Washington, D.C.,

Twitter 79

Twitter Infographics Resources Social Media 79

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. User-Generated Content Landmines to Watch Out For (Infographic). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Here are some ideas.

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

SEPTEMBER 23, 2015

PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Multimedia & crisp communication.

Google 40

Google Trends Community Twitter 40

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Waxing UnLyrical

MAY 22, 2015

.” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways?

Leadership 40

Leadership Report Media Video 40

Waxing UnLyrical

JUNE 17, 2015

Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn 6 Rules of Thumb for Successful Brand Publishing.

Brand 40

Brand Branding Video Community 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Share it with your network: Tweet now – Share on LinkedIn now. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Let me count the ways….

Blogging 48

Blogging Employee Corporate Google 48

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. He opened up questions with an “ask me anything” on LinkedIn, and the response was so overwhelming. And, it didn’t just tell, it showed. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48