Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. use LinkedIn at least once a month.

LinkedIn 74

LinkedIn Employee Survey Internal 74

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

YouTube 156

YouTube Video Corporate How To 156

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

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Social Media Marketing Media Insurance 146

Communications Conversations

JULY 14, 2020

His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page. First, the need for more corporate transparency. They are forward-thinking.

Employee 78

Employee LinkedIn Social Media Trends 78

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. 17 livestream on PRSA’s LinkedIn page. The live webinars will also be recorded and archived on PRSA’s LinkedIn page. Quantitative measurements might count media clips or social media activity.

LinkedIn 127

LinkedIn Strategy Measurement Analytics 127

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too.

Social Media 113

Social Media Communications Media Leadership 113

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Social Targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

SEPTEMBER 30, 2021

And, in 2021, I’ve had a similar feeling recently–and I’m hearing it from a lot of friends in the business, too: Everyone has an opinion when it comes to what to do about our company’s social media work. Most (if not all) of our colleagues across our companies are social media users.

Social Media 131

Social Media Media Marketing Instagram 131

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

Communications Conversations

MARCH 26, 2019

Whereas, if your comms team gets more involved with media work and social media marketing (especially on the paid side), you’re probably reporting to marketing or strategy. Beyond that, I also think about how corporations see some of these different functions. Let me know in the comments below, or on LinkedIn.

Corporate 87

Corporate Report Social Media Media 87

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Sword and the Script

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? I couldn’t agree more. >>>

B2B 120

B2B Marketing Advertising Advertising 120

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On LinkedIn, uploaded videos can range from just three seconds, to 10 minutes long.

Video 149

Video Social Media Instagram Facebook 149

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. With its mobile app relaunch in Q4, LinkedIn sought to repair its lackluster mobile presence. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Communications Conversations

JANUARY 30, 2018

Other than Instagram, what’s the hottest social media platform in 2018? Probably LinkedIn. Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. LinkedIn might not have the largest reach–but it often has the RIGHT reach.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for with a 2020 LinkedIn Profile Makeover Superstar Package? Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Connect with Melissa on LinkedIn.

Social Media 174

Social Media Crisis Management Crisis Media 174

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Waxing UnLyrical

MAY 2, 2017

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Stephen Waddington

AUGUST 13, 2018

LinkedIn is a platform for building professional relationships. 20 years ago executive profiling meant targeting features in the broadsheet and trade media Today’s modern executive is more likely to seek support in optimising their social networks and content. LinkedIn is a good start point. Here’s how to build a profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Critical Mention

MAY 21, 2020

Instead of being able to talk to other fans at bars, tailgates or games, more fans will shift to social media to communicate with fans, teams and brands. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Fans Can Virtually Interact with All Teams.

Sports 111

Sports Social Media Media Groups 111

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Social media audit. Social media is a great tool for corporate and personal branding. These are all great questions to consider before creating social media goals for the next few months. Another great clean up would be to polish that LinkedIn profile. Desk organization.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Social media platforms have developed into becoming a sort of micro-site for organizations.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Communications Conversations

MARCH 15, 2022

Companies are clearly putting a lot of time, thought and effort into the language of these social media posts. But, it seems those same companies are all over the board when it comes to HOW they make these posts on social media channels. Thomas), one thing has occurred to me: execution matters.

Brand 173

Brand Branding LinkedIn YouTube 173

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Find your Target Audience.

Social Media 75

Social Media Marketing Media Instagram 75

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” But that doesn’t always work on social media!

Social Media 62

Social Media Marketing Media Instagram 62

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

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Social Media Media Customer Service Radio 105