Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

PRSay

MAY 4, 2020

As our report shows, trust in the media has declined in the eyes of journalists, from 63 percent in 2019 to 59 percent in 2020, continuing the downward trend we’ve seen in the past few years of the State of the Media Report. You can watch a recording of the live panel here , and download the full report.

Report 206

Report Media Pitching Trends 206

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. While at the conference, I’m going to do several media interviews that link to that original blog post. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

JULY 25, 2017

Free tools like HARO and ProfNet give entrepreneurs, small businesses, or anyone working with a shoe-string budget the opportunity to earn media coverage and get valuable backlinks to their websites on relevant outlets that matter to their target audiences. Nick Bell is the VP of Marketing Communications at Cision.

Strategy 257

Strategy How To SEO Engineering 257

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Earned Media. That’s earned media.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. Further, Ms.

Case Study 100

Case Study B2B Study Marketing 100

Cision

NOVEMBER 15, 2016

Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she spends her days doing media relations, content marketing and social media.

Trends 120

Trends Leadership Small Business Analytics 120

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 28, 2017

Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I Anthony Kirlew, founder and chief strategist at AKA Internet Marketing , says, in your headline, you need to: “Answer the ‘who cares’ question. Answer the Question.

Writing 258

Writing Newspapers Retail Groups 258

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 170

Technology Publicity Software Pitching 170

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 76

SEO Engineering Google Content Marketing 76

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 66

SEO Engineering Google Content Marketing 66

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Public Relations' 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

Critical Mention

DECEMBER 10, 2021

The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. The priorities are shifting because B2B marketing organizations are finding success. Additional resources on this report: eMarketer: How B2Bs Split Their Marketing Spending.

B2B 87

B2B Media Survey Advertising 87

Sword and the Script

APRIL 11, 2017

See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. Most reporters prefer that PR pitches or outreach is conducted by email, as opposed to over the phone or through social media.

Report 72

Report Media Survey Pitching 72

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. A: ATTRACTING ATTENTION.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Hook them before telling them how your content will help.

Writing 40

Writing SEO Web Content Marketing 40

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO.

Analysis 60

Analysis Technology Tools Exercises 60

ISEBOX

MARCH 18, 2016

Media Relations & Content Distribution = Maximized Reach. Content creation is just the beginning. You need to effectively target and efficiently distribute your multimedia content to gain coverage. And look for Part 3 to cover comprehensive PR platforms for managing campaign-related tasks.

Publicity 70

Publicity Enterprise Analytics Tools 70

Solo PR Pro

SEPTEMBER 16, 2014

For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As long as we stay within the range of hours, we don’t get hung up on whether the specific tactics are in or out of scope.

Skype 77

Skype Transportation eBook Twitter 77

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. 1) Starbucks : With 19,555 stores in 58 countries, Starbucks generates a ton of media interest every day. It follows this with quick tips on how to swim through the pool -- search, select and download.

Engineering 72

Engineering Pinterest Banking Video 72

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. Boy, was it overwhelming.

Communications 40

Communications Tools Analytics Television 40

ZudePR

JANUARY 21, 2016

” Came the reply: “I’m just downloading my emails. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. “Are you off yet?” ” one of us would say.

Digg 104

Digg SEO System Reddit 104

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer.

Communications 81

Communications How To Blogging Content Marketing 81