Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. Docalytics – For easily publishing, tracking, and updating downloadable documents.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Sword and the Script

APRIL 18, 2023

million B2B professionals that downloaded and engaged content on its syndication and leadgen platform. In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. It’s Q2 right now – so take a good look at your downloads.

B2B 144

B2B Study Consumer Report 144

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. Perhaps engagement is better metric than volume.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. There is more to discover in our whitepaper on this subject—download it below.

Industry 221

Industry Crisis Management Measurement Data 221

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

MARCH 26, 2024

Lastly, “29% can link sales leads back to specific pieces of thought-leadership content.” Comment: Measurement is always the Achilles heel of marketing, but some aren’t even trying. Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics.

Leadership 127

Leadership B2B Study Survey 127

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR 20/20

OCTOBER 25, 2022

While you likely won’t see results overnight, ensuring that your content is answering a consumer question or pain point will be key to reaping the benefits. Ready to take the next step in your content marketing strategy? Now that you know why a content strategy is so important, it’s time to take action.

Strategy 91

Strategy Education Content Marketing Google 91

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. Content Marketing Mastering Social Media' In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Social Media 279

Social Media Strategy Pinterest Media 279

Beyond PR

MAY 17, 2016

While an increase can reap benefits, continuously test the waters and keep on eye on whether or not you’re over-saturating the market. Content optimization. Were there a few pieces of content that received many landing page views but few downloads? The key to kaizen is that the process is continuous.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

The Proactive Report

DECEMBER 23, 2015

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. DOWNLOAD THE PDF. One examines the BtoC space and the other covers BtoB.

Digital PR 100

Digital PR Content Marketing Course Report 100

Communications Conversations

FEBRUARY 1, 2022

I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. There are 3 big reasons that have become too big to ignore: 1 – Modern content marketing is all about trust. But, content marketing fits into that mix, too.

Privacy 88

Privacy Content Marketing Google Web 88

Beyond PR

MARCH 18, 2016

will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. Do it now: Statistics show that the most effective content marketers document their strategy. Keep this in mind the next time you’re creating content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

SEPTEMBER 12, 2023

Research shows how your business responds to reviews can have as much impact on the buyer’s decision as the review itself. * * * I first found the report when it was mentioned on the blog B2B Marketing Directions. You can download a copy here: Outlook for B2B Marketing: A Market in Transformation.

B2B 160

B2B Leadership Marketing Software 160

Contently - Strategy

FEBRUARY 5, 2020

In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. We included a content strategy and content calendar template in the course to help you through these exercises, which you can download here. Pillars are the big topics your brand will cover.

Strategy 104

Strategy Exercises Course Content Marketing 104

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

Contently - Strategy

AUGUST 1, 2019

And of course, I use a content calendar while working at Contently, using our very own platform. But the dirty secret of content marketing is that creating a content calendar is much harder than it seems. Each piece of content needs to map to your audience’s interests and your company’s business goals.

Content Marketing 84

Content Marketing Course Leadership Strategy 84

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. While you’re on the page, download it for free! Source: Ready North.

Engineering 86

Engineering SEO How To Resources 86

PR 20/20

SEPTEMBER 29, 2022

Upgrade your content marketing strategy. Content is a key player in your digital marketing strategy. Download our Content Marketing Strategy Workbook and Editorial Calendar to kickstart your creative content planning. Want to get started but not sure where to begin?

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

PRSay

MAY 4, 2020

You can watch a recording of the live panel here , and download the full report. Sarah Parker is the head of content marketing at Cision. Photo credit: incomible.

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Report Media Pitching Trends 200