Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 5: White papers are content marketing.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Garrett Public Relations

SEPTEMBER 12, 2019

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. And what hasn’t changed?

Content Marketing 119

Content Marketing Comparison How To Marketing 119

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. And that’s the theme for this week’s Unscripted Marketing Links [UML]. These three studies polled 3,000 journalists and their answers all center on relevance. Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170

PRSay

JUNE 6, 2019

I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Get more media pitching knowledge from Michael Smart here.

Media Relations 147

Media Relations Media Training Pitching 147

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Stern + Associates

MAY 9, 2017

With trust in the media sinking, many PR professionals are shifting or extending the focus of their communications strategy from media relations to content marketing. The post How to Turn Your Media Angle into a Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 89

Content Marketing Strategy How To Marketing 89

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Image credits: Unsplash and respective studies.

Study 139

Study Media Relations Media Measurement 139

Stern + Associates

JUNE 1, 2017

The transition from traditional media relations to content marketing isn’t a sprint. Content marketing strategy focuses on distributing relevant and valuable content to attract, acquire and engage a clearly defined. The post Overwhelmed By Content Marketing Metrics?

Content Marketing 72

Content Marketing Marketing Groups Media Relations 72

ISEBOX

JANUARY 5, 2016

Jeffords specializes in content marketing and communications, with a focus on the solutions that help PR professionals create, distribute and promote their stories. ISEBOX’s innovative tools for developing electronic press kits enables PR specialists to leverage content and gain expanded coverage for their campaigns.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Onclusive

JUNE 23, 2015

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150

Garrett Public Relations

JULY 29, 2018

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. If a tree falls in the forest… Even before there were social media platforms to consider, it was always true […]. The post Are you integrating PR, content marketing and social media for better results?

Content Marketing 76

Content Marketing Social Media Marketing Media 76

Prohibition

OCTOBER 18, 2018

Prohibition is a PR agency first but in the last three years or so we have moved into much more than that with media relations making up just 40% of what we do here. The majority of our work is now clever engaging content marketing in its various guises. I am so proud of the team but I rarely get an opportunity to say so.

Content Marketing 59

Content Marketing Agency Video Marketing 59

HMA Public Relations

MAY 18, 2018

The post What Is Content Marketing? appeared first on HMA Public Relations. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. .

Content Marketing 50

Content Marketing Marketing Publicity Company 50

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

OCTOBER 13, 2015

Related Content: Content Marketing *is* PR. Why PR Should Embrace Content Marketing. PR is the Best Kept Secret in Effective Content Marketing. Reporters write for the benefit of their audience and effective PR people keep that in mind when engaged in media relations.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Sword and the Script

JULY 30, 2016

It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Writing for the SHIFT Communications blog , Amanda Munroe calls out one of the most significant trends in media relations – fewer reporters with broader beats. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

5W PR

MARCH 26, 2024

Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Bad Pitch Blog

APRIL 19, 2012

What we once called custom publishing is now called content marketing. brand journalism content marketing earned media fourth estate media relations news media online newsroom owned media paid media public relations publishing social media'

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

JUNE 23, 2022

Communicators can offer data from media monitoring, social listening, media relations and campaign measurement, while marketers can contribute the results of focus groups, customer surveys, promotions and other tactical activity.

Strategy 195

Strategy Marketing Measurement eBook 195

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

DECEMBER 6, 2017

With this explosion of content and demand for measurement, PR responsibilities are growing exponentially. You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 5.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. How 2,400 Journalists Use Social Media for Reporting .

Blogging 135

Blogging Software Google Content Marketing 135