Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months.

Social Media 62

Social Media Trends Media Instagram 62

Cision

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

JULY 25, 2023

Likewise, it can help the company to begin strategizing which products it wants to prioritize marketing or design a PR strategy focusing on the environmentally friendly sourcing of certain products used in production. Clear status updates of products and inventory levels help managers make productive long-term ordering decisions.

Tools 74

Tools System How To Software 74

Cision

JULY 11, 2017

Use these three tips to organize and implement your keywords and interact with your coverage. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions. Once your platform is in place, it’s time to tackle your monitoring setup. Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. When it comes to PR resources online, you can throw a rock and hit a PR blog offering tips and advice on how to do the job effectively.

Writing 100

Writing Blogging Newspapers Travel 100

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. My TikTok feed is chaotic. Teach us (quickly). So what do HubSpot and TikTok have in common?

B2B 111

B2B Brand Branding B2C 111

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Check out the “PR Starter Kit” for pitching tips and more! Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

JUNE 21, 2016

Many of the tips that PR professionals and branding experts suggest for clients can be passed along to individuals who are building personal brands. LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. What vision or purpose drives you, and what is your brand promise?

Brand 189

Brand Branding Real Estate Tourism 189

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. To add insult to injury, looming AI threatens to steal traffic and clicks to key link building content on many sites. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals. Set content goals. Begin with a content plan. Consider relevant content marketing metrics like leads, UVM and social media engagement.

Brand 149

Brand Branding Healthcare B2C 149

Beyond PR

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Much of Damico’s success was rooted in simple, but effective distribution tips. The press release is here to stay.

Case Study 40

Case Study Study Trends Web 40

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. 1) Curating content in xiQ. The process of curating content is exactly what you’d expect. There more sources than you’ll ever need in the set and you add your own content or your own content sources. 3) Publish the content.

Marketing 74

Marketing System Analytics Content Marketing 74

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Content, SEO, PPC, etc). Alexis Baker – Project Manager @ Rise At Seven.

Software 151

Software How To SEO System 151

PR Job Coach

MARCH 23, 2010

I spoke about the State of the PR Job Market , How you distinguish yourself , what are Characteristics and Skills of a PR Pro , Managing your online brand , and How best to approach a job search. State of the PR Job Market Still in the hole. The Market is starting to open up. PR Pro Hard Skills Corporate finance.

How To 150

How To Conference Google Analytics 150

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 28, 2019

Oh, premium content. We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Armed with that info, we can then enroll leads into future marketing programs that are most relevant to them. Why Does Interactive Content Work Better?

eBook 48

eBook Infographics Survey How To 48

Beyond PR

JUNE 13, 2017

Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.

Blogging 77

Blogging Company Engineering Airlines 77

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

MAY 14, 2016

Content, Local Search and Leads. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Beyond PR

JUNE 20, 2016

Financial Times: Alexandra Scaggs ( @alexandrascaggs ) joins the “Alphaville” ( @FTAlphaville ) blog team to cover financial markets. Alex’s new role will involve covering the intersection of financial markets and the economy. Before that, Linda penned the personal finance “Stern Advice” column for over 20 years at Reuters.

Biotechnology 68

Biotechnology Financial Media Education 68

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization.

Industry 58

Industry Insurance Insurance Resources 58

Contently - Strategy

APRIL 4, 2019

The relationship between journalists and marketers can be contentious —something of a media industry West Side Story. In some situations, portfolio clips can tip you off to what issues hit particularly close to home. The post How to Send a PR Pitch That Resonates During a Major News Cycle appeared first on Contently.

Pitching 91

Pitching How To Guidelines Agency 91

Waxing UnLyrical

JUNE 26, 2013

In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Compare new customers to new customers acquired through your marketing scheme.

Creativity 97

Creativity Measurement Print Analysis 97

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. It works exceptionally well when run alongside other efforts such as technical SEO and content optimisation.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. million that includes previous venture rounds, convertible notes and debt financing. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content.

Trends 60

Trends Media Report Technology 60

Beyond PR

MAY 9, 2016

Melanie was the executive director of food content and strategy before being promoted to this new role. Adam has been a business journalist for over 25 years and recently was at Growth Capital Investor where he was the senior editor in charge of covering the financing market of new companies.

Newspapers 40

Newspapers Media Sports Journalism 40

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

AUGUST 16, 2016

Here are three of their pitching tips to help you clinch that coveted media coverage. Business Insider targets the next generation of business leaders, with focuses on Wall Street coverage, finance and strategy. The product team works closely with PR and marketing professionsl to connect their content with key industry influencers.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Sword and the Script

SEPTEMBER 27, 2016

A unique niche in the confluence of PR and content marketing. More than just PR and marketing – we’re business strategists that speak finance. 8 Corporate Communications Tips for Hiring a PR Firm. 11 Simple Ways for PR to Score Content Marketing Points. 1) You’re a Bigger Fish in a Smaller Pond.

B2B 60

B2B Corporate Agency Creativity 60

Bad Pitch Blog

APRIL 23, 2012

It offers visitors a feature story and related content, including video and photo content -- all armed with sharing tools. Some rotating feature banners could highlight content from the brand''s passionate consumers, and more of Starbucks'' consumer-facing, social content. Multimedia: Many sites have multimedia content.

Engineering 72

Engineering Pinterest Banking Video 72

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Financial services content is also incredibly complicated.

Financial 83

Financial Industry Report Insurance 83

Maxim Behar

MAY 31, 2021

Editors because we take care of content, and this is crucial. We must prepare good content, short and influential. Finally, reporters because this content should have some news, otherwise no one would read it. What are your top tips for start-ups? Publishers because we own media, and this is what a publisher does.

Newspapers 52

Newspapers Social Media Ethics Travel 52