PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place. local time. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. What better audience to capture?

Trends 319

Trends Content Marketing Brand Branding 319

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Frequently Updated Contacts.

Media 104

Media Radio Local Tools 104

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

PRSay

OCTOBER 28, 2020

We believe in attacking at a local level, one story, one individual audience member at a time. In the future], I think we will have to directly engage consumers in this fight, [so they will] be smarter and understand that they have some obligation to do a little work — to empower them to not suffer under this deluge of misinformation.

Internal 144

Internal International Conference Fashion 144

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Presspage

JULY 25, 2023

Most importantly, our CRM seamlessly integrates with the entire Presspage product suite, eliminating the need for multiple disjointed, siloed tools and ensuring an optimized experience. Our new CRM is designed with the latest insights in intuitive and neuro design, revolutionizing contact management.

Media 78

Media System Analytics Privacy 78

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Do You Have the Right Tools? You can also choose from several video-making tools like Camtasia , Magisto , Videoshop and Distill. .

Video 120

Video Strategy Marketing YouTube 120

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These stories cover the local, national and global areas that people care about. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

PR in High Definition

MARCH 28, 2023

This helps both companies and influencers alike to comply with consumer protection law. Remain conscious of local nuances: Listen to local experts about what works in-market. Engage with a communications agency: Having visibility over local nuances and regulations in every market is tough. Rules are similar in Germany.

How To 62

How To Local B2C Social Media 62

The Hoyt Organization

OCTOBER 24, 2023

” may yield this response: “There are various factors to consider including weather, holidays, and local events. Ultimately, it ensures that the information consumers want is effortlessly within reach, enhancing the overall shopping experience. Click here for more information.”

Marketing 90

Marketing SEO Google Advertising 90

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Stephen Waddington

JULY 3, 2020

Community and personal wellbeing We have a new appreciation of each other, of our local community and of our keyworkers. We have a greater sense of community and have learnt to live more locally - the corner shop, local walks and our neighbours have increased our sense of wellbeing. We miss our local. We miss people.

Local 126

Local Community Measurement Video 126

Prohibition

AUGUST 22, 2023

Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. PR can help create a positive perception of your brand in the minds of consumers. Public Relations plays a crucial role in creating awareness, driving footfall and increasing sales for stores.

Retail 62

Retail Marketing Measurement Product Launch 62

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

MAY 18, 2018

PR is a primary tool for corporate speech on social issues. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Over 1400 people ventured in to see how locals live. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ReimaginePR

SEPTEMBER 9, 2021

To find out the keywords that different videos are ranked for, here are three neat tools: TubeBuddy VidIQ Morning Fame. Accessible content does not rely on certain abilities to become consumable. 4 Location For Local SEO. For most of the viewers to be able to enjoy your content, it needs to be accessible. 3 Say the Keyword.

YouTube 156

YouTube Video Corporate How To 156

5W PR

FEBRUARY 28, 2020

Regardless of why the cause is adopted, consumers love to give back. 5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause.

Company 88

Company Apparel Nonprofit Consumer 88

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Kelvin uses Twitter quite frequently as he finds it to be the most useful social tool due to its immediate and updating nature.

Internal 152

Internal International Media Pitching 152

Cision

JANUARY 15, 2016

So where do consumers place their trust? Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Buyers no longer pay attention to traditional advertisements. Today, audiences turn to blogs, online reviews and social media before making decisions.

Journalism 120

Journalism Strategy Brand Branding 120

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Brands that want to develop trust should focus on reputation management using social media tools. Social Media as a Two-way Communication Tool During Crisis. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For us, communications is the world’s most powerful tool for change. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. We do so with a lot of true talents in different sectors collaborating locally and around the world. and the U.S., Roberta explains.

Data 68

Data Trends Journalism Print 68

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Technology 198

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

JULY 11, 2017

Oh sure, there are a ton of “tools” out there to help you with your search. I’ve tried out a few of these tools over the years. And, much like other tools, they’re only as effective as the person using them. Very few–if any–tools can capture those criteria. Feels far more real.

Instagram 122

Instagram Brand Branding Local 122

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

5W PR

SEPTEMBER 26, 2017

Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. It is up to you to decide which will do the most good in connecting with consumers. All of these are great tools but don’t feel you need to use them all.

Publicity 83

Publicity Local Television Radio 83

Presspage

JUNE 15, 2017

” Although all options for a new system were arranged for the global sites, local offices needed find their own solution. With Daimler Poland looking for a new tool, PressPage offered the solution. Morawski: “The old system was not intuitive and it was complicated.” ”

Automotive 117

Automotive Publicity System Corporate 117

Cision

JULY 11, 2017

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265