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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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How to improve your company’s SEO and online reputation with Yahoo Local

Axia PR

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

Local 62
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Most Powerful Free SEO Tools

ReimaginePR

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords?

SEO 211
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. Organizational Culture Tools for Responsible Innovation Many companies make great efforts toward resolving cultural problems only to be left confused when their hard work doesn’t net results.

Local 99
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Newsjacking is an Effective Tool in your PR Toolkit

Landis PR

Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

Tools 64
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Here’s a process, tools and forward planning data to help build a news or editorial calendar. It’s an approach rooted in PRs and listening to the local environment. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

Tools 203