Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 85

Sports Television Advertising Advertising 85

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Gather a group of potential customers to ask a company spokesperson questions and answer them in a video. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Employ measurement techniques to test for success. Measurement of social sharing is critical as well.

Video 149

Video Measurement Survey Creativity 149

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. My advice is that a better measurement framework strives to tie social media efforts to outcomes. click any image for higher resolution) 2.

Survey 127

Survey Social Media Brand Branding 127

Wadds Inc.

JULY 31, 2023

The pre-deal due diligence for a merger or acquisition may be time-consuming, but the hard work comes after the contracts are signed. We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

The Resolution Blog

OCTOBER 4, 2019

We group these different forms of media together in a catchy acronym, but they are they working seamlessly? The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. So I think that as consumers get more savvy, our profession needs to stay on top of the regulation. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. And it may seem obvious, but the agency team should be true consumers of their clients’ products and services.

Agency 136

Agency Print Course Travel 136

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

NewsWhip

MARCH 3, 2020

From understanding the media landscape, identifying the most influential authors, developing a strategy and measuring success, data connects all those pieces from start to finish. BP: We certainly track sentiment around issues like climate change, in fact we have a group dedicated to cultural trends.

Data 88

Data Agency Sports Creativity 88

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients.

Marketing 67

Marketing Web Software Technology 67

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. These measurements will be discovered while doing the goals and objectives research.

Strategy 88

Strategy Analysis Small Business Measurement 88

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. Everyone is new to a niche once.

How To 104

How To Fashion Banking Industry 104

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. Let’s leave.” It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. So what metrics did you and Medela use to measure The Moms’ Room campaign success? Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR 20/20

AUGUST 6, 2019

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Although marketing has been around for ages, how have new consumer demands shifted the way we market? As mentioned earlier, Godin focuses on the importance of finding your niche group of people.

Marketing 40

Marketing How To Customer Service Groups 40

Prohibition

APRIL 13, 2021

Reduced data reporting, particularly related to attribution and measuring the effectiveness of ad campaigns. For this reason, businesses may struggle to target particular demographics and consumers accurately and may be left with fewer tools to understand campaign performance. But – there’s no need to panic just yet!

Advertising 62

Advertising Advertising Facebook Social Media 62

Buzzstream

JANUARY 30, 2020

Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. For example. Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Measure and benchmark the results of your campaign based on your goal. Here the results of a campaign are tracked in real time.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65