Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. They are the Swiss Army Knife of public relations.

Engineering 98

Engineering Television Travel Financial 98

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Thomas for class.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. But the reaction in the gay and trans community was swift and angry, and sales suffered. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. More media, more money. Companies with the largest increase in funds raised between rounds A and B also generated the most media coverage.

Study 234

Study SEO Course B2B 234

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. Another process we went through was securing verifications of our social media.

Communications 186

Communications Video Social Media Facebook 186

Prohibition

OCTOBER 7, 2022

The social media world continues to change and update as platforms try to keep up with one another and introduce new features. This focuses heavily on misleading COVID-19 or voting information, but extends to anything that could mislead the community – content violating these policies will be removed from the platform.

Instagram 62

Instagram Social Media Video Twitter 62

PRSay

JULY 30, 2020

Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Splice up the content for social media. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Learning is a lifelong endeavor.

Brand 197

Brand Branding Local Interviews 197

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.” The Code of Ethics is our guide.”

Ethics 171

Ethics Training Social Media Leadership 171

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. AZ Media Maven (@AZMediaMaven) November 5, 2015.

Social Media 100

Social Media Media Customer Service Resources 100

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Form Good Relationships With the Media. Invite the media, prominent members of your community, and your friends and family!

Small Business 84

Small Business Community Local Social Media 84

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community.

Brand 88

Brand Branding Video Community 88

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet.

System 52

System Employee Meeting Internal 52

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 175

Newspapers Industry Print Journalism 175

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. I have refused to organize press conferences for people whom I suspected of wishing to misrepresent reality.

Crisis 64

Crisis Ethics Financial Conference 64

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. After a frenzy of media attention and a peak of 9.6

Facebook 310

Facebook Crisis Employee Government 310

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life.

Technology 130

Technology Study Social Media Resources 130

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. This year’s lecture was based on the final chapter from Exploring Public Relations and Management Communication.

Publicity 103

Publicity How To Ethics Internal 103

Prohibition

DECEMBER 18, 2019

One of the easiest and most effective ways to engage with and influence students to attend your University is to be present and active across a variety of social media platforms. In recent years, social media platforms have become a tool heavily leveraged by universities in driving student recruitment.

Social Media 62

Social Media Tools Guidelines Media 62

PR for Anyone

APRIL 3, 2024

Adelina’s decision to document her transition on Instagram led her to connect with the vibrant “silver sister” community, where she found support and inspiration from others on a similar journey. She reminds women that love won’t find them if they stay home on the couch. Open it and be present.”

Fashion 130

Fashion Instagram Industry Meeting 130

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). You can follow Erica on social media at: Twitter – @cv_eschueller. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Why is public relations conflated with media relations? This is my CommsHero presentation.

Industry 153

Industry Publicity Agency Community 153

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. For many years, the media predominantly portrayed fathers as distant figures, focused solely on providing for their families. And we’re all better off for it! And we’re all better off for it!

Brand 56

Brand Branding Instagram Community 56

Onclusive

JANUARY 31, 2018

Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Document what you want to achieve from your positioning and how you can be relevant to your community. We have some pretty great ways these days to determine who those people are and how to reach them.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Stephen Waddington

FEBRUARY 12, 2021

The inaugural Lockdown Unconference will explore diversity, junior talent during lockdown, reporting dashboards, and the regulation of social media platforms. My objective was to bring together a group of interesting people to lead discussions around a variety of topics related to marketing, media, and PR.

System 121

System Measurement Facebook Report 121

Stephen Waddington

APRIL 23, 2020

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Apps, social media channels and websites have been switched to providing a local context to government guidance. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Karen Freberg

FEBRUARY 26, 2023

Investing in this formula: Document + Create + Advocate. In building something from the beginning – you have to share your experiences, updates, stories, and document these for others to see. Advertising, digital currency, PR, social media, branding, communication – these are some areas I will be a part of this year alone.

Conference 82

Conference Agency Resources Social Media 82

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Welcome to 2021! The company serves “28,000 customers” around the world. He joins from C3.ai Customer networking.

Pitching 154

Pitching YouTube Community Company 154

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158