Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. This year’s lecture was based on the final chapter from Exploring Public Relations and Management Communication.

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Publicity How To Ethics Internal 103

Bianchi Biz Blog

AUGUST 3, 2023

To begin, you’ll want to define the specific purposes for which employees can use generative AI tools, for example drafting emails, creating documents, generating reports and conducting research, etc. Others may want to allow the use of AI tools to draft documents, content and communication.

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Automotive Policies Employee Corporate 78

Stephen Waddington

NOVEMBER 22, 2019

The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators. It’s an issue that I’ve discussed at length Dan Slee, co-founder and community manager of comms2point0. Their worry isn't just abstract.

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Ethics Government Policies Google 92

Stephen Waddington

APRIL 23, 2020

Two useful documents that help with scenario planning have been published this week: The Roadmap to Pandemic Resilience published by the Edmond J. Apps, social media channels and websites have been switched to providing a local context to government guidance. Communities have been strengthened through the crisis.

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Government Crisis Exercises Retail 132

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. You can explore the Google document , and contribute to the project. We’re grateful to Catherine Arrow for allowing the adaption of her work.

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Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

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Government Education Print Ethics 103

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

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Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

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Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. I lead our corporate communications practice. I’m not Pollyannish.

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Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. By Phil Gomes.

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PR Conversations

MAY 1, 2017

Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being. Today, she is the subject of media vitriol because she is a Labour supporter and campaigner.

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Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

NOVEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there.

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Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

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Ethics Publicity Guidelines Technology 82

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. FuturePRoof was founded by Sarah Waddington in 2015.

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Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

MARCH 15, 2022

“For all the leaves, I started preparing documents months in advance to allow whomever was taking over for me to do what they needed to do,” Kristen says. Share your tips in the comments or on social media using #solopr. This included weekly plans, checklists and short videos on how to do certain tasks.

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MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. The ultimate home run is when your ad becomes part of the fabric of your community. First Impression of 'Fearless Girl'? “It

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Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google.

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Google Infographics Pitching Resources 71

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. AbbVie topped the list by doling out $465 million to promote Humira.

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Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. AbbVie topped the list by doling out $465 million to promote Humira.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

MARCH 14, 2017

Professionally the organization has helped me grow skill sets and build a reputation in this community. PRSA has helped me grow into the professional I am today, and I want to give back to this community that has given so much to me. PRSA has a code of ethics. We need to talk about why ethics matter now more than ever.

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Ethics Leadership Examples Fashion 68

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

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Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

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Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

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Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. There are currently 4.3

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