Ronn Torossian

DECEMBER 5, 2022

Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […]. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Company 195

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. They found all these newspapers, cards, and historic documents in the wall of the home. The question I always get is what makes a good story?

Real Estate 223

Real Estate Local Pitching Media 223

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. (HARO sends out queries three times a day at 5:35 a.m.,

How To 100

How To Media Pitching Reputation 100

Axia PR

APRIL 11, 2023

Our three-step process ensures quality social media content. As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences.

Social Media 62

Social Media Publicity Media Web 62

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

An inbound conversion platform for B2B revenue teams, Chili Piper tasked our team with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. Our campaign was a winner in the PRSA 2023 Big Apple Awards in the Online Media Relations category.

Software 156

Software Company B2B Agency 156

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

Guidelines 190

Guidelines Community Social Media Examples 190

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. The quote lacked color.

Interviews 360

Interviews Government Report Pitching 360

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Make sure you’re checking off these nine items with your current or potential media monitoring provider. Track Sentiment.

Software 0

Software Comparison Media System 0

Agility PR Solutions

SEPTEMBER 7, 2022

Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Social media management platform Social media is mandatory […]. Here is a look at some of the best PR must-haves out there today.

Resources 172

Resources Tools Analytics Social Media 172

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Put all of the information you’ve gathered so far into a written business case document.

How To 396

How To Measurement Data Writing 396

Newsfile

NOVEMBER 28, 2023

Compile Supplementary Financial Information : Collect other important documents affecting your financial reporting. Create a Data Checklist : Develop a checklist of all necessary financial data and documents. Then, organize all of your documents by category. For example, gather loans, lease agreements or investment reports.

Financial 110

Financial Software System Data 110

PR for Anyone

OCTOBER 18, 2021

Having a story that will do this will give you a greater chance of getting your story in the media. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. With so many boomers, this was relevant to almost any media outlet. Good morning.

Financial 130

Financial Pitching Banking Retail 130

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. The ability to simply say, “what are the key takeaways from this document?” Instead, pick one to two tools you want to try, and once comfortable with those, add on.

Enterprise 186

Enterprise Tools Technology Privacy 186

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 95

Training Trends Media Survey 95

PRSay

JUNE 26, 2019

Not only did he prove that talking points are necessary; he also showed the world that even superstars need a solid PR team to help them prep for media appearances. If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Keep it simple. Use bullets points.

Interviews 145

Interviews Media Study Course 145

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom. The reality of modern media is that news stories are published to the web instantaneously.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. As a rule, I avoid politics – the typical catalyst for discussions of media and bias.

Survey 96

Survey Communications Media Engineering 96

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Social Media 60

Social Media Trends Media Instagram 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. In addition to generating written content, ChatGPT can also be used for media monitoring and analysis.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m. local time.

Pitching 195

Pitching Data Technology Storytelling 195

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Loom allows teams to share their screen to review a document and record a video offering feedback. It was so easy for team members to pop in and out of conference rooms to sit down and talk through announcements that needed more media attention, new business brainstorms, and everything in between. Let me know on Twitter @colleeno_pr.

Internal 193

Internal International Meeting Policies 193

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school. It’s not about manipulating media for some sinister purpose.

Media 120

Media Media Relations Report Writing 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

9:30 am I prep for my first meeting by checking our quarterly PR plan and updating the agenda to send off before our weekly sync, making sure to add recent media inquiries and responses. Next is my favorite task – I finish the list of recent media coverage to share. Next, I uncover a potential media opp for a different client.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

9:30 am I prep for my first meeting by checking our quarterly PR plan and updating the agenda to send off before our weekly sync, making sure to add recent media inquiries and responses. Next is my favorite task – I finish the list of recent media coverage to share. Next, I uncover a potential media opp for a different client.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Read about this and more in our latest round-up below. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. We’re keeping an eye on this new app and how it develops in the social media world!

Social Media 62

Social Media Trends Marketing Media 62

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195