Mindful Marketing

FEBRUARY 26, 2023

” “The Mindful Matrix is a tool that assesses how mindful an advertisement is, based on four categories: mindless, single-minded, simple-minded, and mindful. Let's examine how Pepsi performs in each category.” ” “Single-minded: Single-minded advertisements concentrate on a single idea, concept, or message.

Ethics 94

Ethics Advertising Advertising Analysis 94

Karen Freberg

MARCH 31, 2022

I only recorded introducing Ryan to my students (all were surprised, shocked, and speechless when he entered our virtual class), but I can share what have been some of the main takeways about this incredible learning and professional experience for my students: Relationships MATTER in social media. I thought – cool!

Social Media 85

Social Media Industry Film Viral 85

ImPRessions - Crenshaw Communications

JULY 1, 2016

As we were preparing to offer an exclusive interview with the founders, they suddenly changed course and decided to offer the service first to college students, a very different segment from the one we had developed messaging and materials for. You don’t yet have a “category.” Au contraire.

Engineering 159

Engineering System Journalism Interviews 159

Karen Freberg

JANUARY 18, 2021

Assign this to students to uncover the opportunities and challenges related to the new app. Since we have seven students in the course (they call themselves “The Social Seven,” it would be great for the students to be part of a group for class where we talk and discuss trends, topics, and issues related to social media.

Groups 96

Groups Social Media Ethics Meeting 96

PRSay

MARCH 7, 2024

No category was left untouched. She is currently an adjunct professor in the discipline she loves as well as a graduate student in the Newhouse Media Studies program at Syracuse University, where she serves as a research and teaching assistant. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 118

Film Marketing Sports Hotels 118

NewsWhip

NOVEMBER 3, 2021

Number three on the list, delivering over 888k engagements, was a story about a high school principal propelled by a need to improve his students’ living situation, took a part-time job at Walmart, and donated his paycheck to support the kids. This was the top brand story for the Food & Beverage category with over 820k engagements.

Brand 88

Brand Branding Healthcare Report 88

ReimaginePR

APRIL 10, 2020

Regardless, if plagiarised articles can be acquired then it’ll impact the livelihood of the student. I begin category using a journal. In such instance essay writing services may be great generator of help inside their opinion. Infrared cameras and innovative computers are utilized for receiving highresolution pictures.

Education 120

Education Writing Construction Journalism 120

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. They are also diverse and range in all categories like: age, race, ethnicity, sexuality, gender disability, economic status, etc. Rana Shenawi is a graduate student at American University’s School of International Service.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Communications Conversations

NOVEMBER 20, 2018

So, I looked at the top 5 fundraisers in all the key category levels (small, midsized, intermediate, large). For example, I loved the Carlson School of Management’s (#client) thank you videos from actual students to actual donors. Your donation today makes a direct and immediate impact on Carlson School students.

Social Media 88

Social Media Creativity Marketing Media 88

PR Conversations

JUNE 28, 2020

Indeed, students aren’t even expected to credit the source in their work. The four-by-four grid that Don produced (as used at Fleishman Hillard) indicates evaluation metrics for Paid, Earned, Shared and Owned (PESO) categories under their intended effect: Exposure, Engagement, Influence and Action.

Measurement 133

Measurement Social Media Blogging Mobile 133

Mindful Marketing

AUGUST 13, 2022

As we considered the notion that those present might be future endorsers, a student in the front row spoke up, “Do you know Rachel Delate? ” A year earlier, Rachel was in my intro to marketing class where she distinguished herself as a strong student. She’s already endorsing products.”

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. She also expressed contrition directly to “the students who work hard every day to get into college, and to their parents who make tremendous sacrifices to support their children and do so honestly.”

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

And as long as stories like this dominate the news, we’re likely to see some competitors in the category as well. This past fall street teams said “hello” to college students with an outreach to entice kids to home-cook meals rather than opt for costlier and less healthful takeout options.

Brand 136

Brand Branding Retail Comparison 136

Karen Freberg

OCTOBER 13, 2019

Which ones are respected by the industry and can help prepare students for long term success in the workplace? We wanted to explore not only how our students perceived the certification, but the industry as well. There have been some concerns related to this and how this cost would be placed on students. Industry connections.

Social Media 72

Social Media Media Pinterest Education 72

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Recently, this approach served us well in this syndicated article from Newsday , that we placed on behalf of client, Wearsafe, a wearable personal safety device, designed with the college student in mind. Know who covers what.

Fashion 120

Fashion Survey Pitching Trends 120

NewsWhip

FEBRUARY 8, 2021

We looked at the top stories for each of those top three categories to get some context beyond the top ten alone. The final major category was about what a post-vaccine world might look like, and focused on continuing precautions even once people have been vaccinated. The top article came from NPR, and had some 425,000 engagements.

Publicity 78

Publicity Media Analysis Healthcare 78

Sword and the Script

DECEMBER 26, 2017

We are after all forever students of marketing. In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. Forever Students of Marketing ). B2B Lead Generation ). 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PR Job Coach

JANUARY 28, 2013

Assemble the data along the following categories and prioritize them based on importance. Here is an example of a powerful elevator speech from a former student. “I Think about functional titles that you have operated under during your career and well as those title(s) that reflect well what it is you do or want to do.

Chemicals 271

Chemicals Construction Fashion Writing 271

Mindful Marketing

OCTOBER 4, 2023

He’s a student of business and surely read of how within one day of announcing its collaboration with Sanders, Benders “ received $1.2 He is Coach Prime, and as such he seeks to project ‘coolness’ for himself, his players, and the whole Colorado football program. It's working!” million in pre-orders.”

Policies 98

Policies Sports Interviews Case Study 98

wiredPRworks

JULY 1, 2022

Break up your current experience into categories like speaker, consultant and author to broaden your skill set. Listing schools you attended pulls in connections from students and alumni. Use bullets to make your main points. Cover Every Position for Maximum Exposure. Then, people can recommend you for each individual position.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Parkland students keep the story alive. Yet this time, a handful of student activists accomplished something difficult even for PR professionals – they maintained the story’s momentum. IHOP wasn’t the only winning brand in the food service category. Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Landis PR

MAY 1, 2023

It claims to be the category leader for generative AI for business. Additional ChatGPT and AI Resources Conor Grennan , NYU School of Business’ Dean of Students, frequently shares helpful and surprising ways to use ChatGPT on LinkedIn. If you need assistance with Midjourney, check out the Midjourney AI Guide by Barsee.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

The commercial Gillette debuted in January was a different type of ad for the men’s razor category. She also expressed contrition directly to “the students who work hard every day to get into college, and to their parents who make tremendous sacrifices to support their children and do so honestly.”

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

JANUARY 29, 2016

There are more than 10 possible audiences in education (parents, students, donors, government, etc.). I’m amazed to see how fast the audiobook category is growing. Q: How would you relate content marketing to an education environment? A: In education, the difficult part is focusing on who your audience is. Tackle one at a time.

Content Marketing 120

Content Marketing Education Retail Government 120

Presspage

JULY 5, 2017

Goals of the PR department include support the enrolling of new students and getting more people to know the institution. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Shift Communications

MAY 28, 2015

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. Are there outliers in certain categories? What Do You Do With This Info?

Twitter 60

Twitter How To Marketing Wireless 60

Newsfile

MAY 11, 2023

The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories. From investing in solar panels and renewables, to reducing waste and choosing eco-friendly products, the possibilities are endless. In addition, there is a major trend towards increasing climate financial reporting.

Writing 52

Writing Energy Training Education 52

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. Stay perpetually curious.

Sports 112

Sports Agency Interviews Travel 112

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We’re big believers in giving back to students and those newly entering the field. And exposure to eager PR students helps fill the new hire or intern pipeline. The Tony nominees were announced this week, and it’s award season for public relations as well.

Writing 149

Writing Education Pinterest Creativity 149

Communications Conversations

AUGUST 24, 2022

Thomas, mentoring students after graduation and staying connected to them as a resource. At the same time, being a 50-year-old consultant who’s now been at it for almost 14 years, I’m getting closer to being in the “elder statesman” category of consultants. I do some of this through my teaching at St.

Industry 60

Industry Marketing Resources Corporate 60

Waxing UnLyrical

DECEMBER 21, 2018

List about five categories where threats or barriers could exist. After exhausting all possible barriers in each category, give each person a marker and allow them to place five checkmarks next to the ideas he or she finds to be most critical to success. Note: It is not necessary to keep the barriers classified by category.

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

JULY 25, 2022

There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Are you the only solution in this category? He used to work for student loan organizations. I saw a void I could fill. And turns out, I was right.

Ethics 81

Ethics Training Real Estate Agency 81

Mindful Marketing

MAY 22, 2022

’ Likewise, no one reviewing resumes expects to see those self-deprecating categories. For instance, when asked to suggest students or alumni who might provide a testimonial, I take plenty of time to think before offering names of individuals who I believe have had very positive experiences.

Consumer 105

Consumer Advertising Advertising Corporate 105

Mindful Marketing

AUGUST 10, 2020

” Several students immediately yelled “Yes!” According to Cornell student Niko Nguyen, the answer is ‘yes.’ The way TikTok employs AI does seem to put the app in a different category in terms of possible addiction. ” while a seemingly equal number shouted “No!”

Video 106

Video Social Media Creativity Mobile 106

Communications Conversations

FEBRUARY 18, 2016

Keep in mind, she was probably all of 20 years old when she introduced herself–and probably one of two students at this meeting. I remember you were one of 2-3 students at the event. And, you came right up, shook my hand and introduced yourself–something I don’t see a lot of students doing. Start early.

Leadership 60

Leadership Meeting Local Agency 60

Karen Freberg

DECEMBER 16, 2021

This is especially difficult when you add in the category of professors who teach social media, and are expected to be experts in research, teaching, and consulting in the industry on the latest and greatest trends. I am excited to see what the future generation of scholars and graduate students are going to be doing in their careers.

Handbook 52

Handbook Conference Community Social Media 52

Sword and the Script

FEBRUARY 13, 2018

Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Punctuation was his way of teaching us to make a point.

Writing 60

Writing Blogging Content Marketing Web 60