PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Amplify your news across social channels.

Local 82

Local Storytelling Infographics Resources 82

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. CSR-results stories work well here, as do tales of local do-goodery. Try to surround a client submission with other non-competing products or services. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment.

Reputation 79

Reputation Infographics Crisis Management Local 79

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts. ” Really?

Case Study 166

Case Study Strategy Study Hotels 166

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 111

Banking Content Marketing Examples Industry 111

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Cool infographics. Competition for attention and business has never been fiercer…ever.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? Establishing Media Relationships.

How To 98

How To Ethics SEO Guidelines 98

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets.

Writing 52

Writing System Automotive SEO 52

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. This provides marketers with a deeper level of understanding of how people search around specific topics, brands, and even products.

Google 90

Google SEO Trends Content Marketing 90

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

MAY 10, 2022

From website traffic coming from PR placements to social media engagement and brand awareness, data is key to keeping clients happy and resources flowing. If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

5W PR

NOVEMBER 2, 2016

It’s a common fallacy that PR is great for increasing brand awareness but not so great for actually converting people into shoppers. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 59

Writing SEO Google Local 59

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 69

Communications How To Telecommunications Employee 69

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. CEO of Likeable Local. A5: Social listening is critical and key to success in brand protection.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. There are lots of interesting stories to tell, but do they reach the right people?

Education 84

Education Resources Internal International 84

Beyond PR

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Read Time: 3 minutes.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. 4 Lessons Learned From the Most Agile Brands on Social Media. And there were a few model brands that leveraged each feature to its maximum potential—all the while entertaining us.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Personalize and Localize.

Brand 94

Brand Branding How To SEO 94

Shift Communications

MAY 14, 2015

And as B2B brands prepare for the future, what does doing it “well” look like on the surface and how is “well” defined? every time we go by one in a local construction site. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. It might mean providing quick tips in a video or on an infographic. They need a unique brand and story to create an image that reflects their business’s core strengths. For one thing, your local newspaper might not be the best fit for the story.

Publicity 63

Publicity Small Business Advertising Advertising 63

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Cool infographics. Competition for attention and business has never been fiercer…ever. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. These were also fun cultural and local activities for me. By Karuna Tsang, Associate Account Director. Welcome to San Francisco.

Pitching 28

Pitching Analysis Case Study Local 28

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

AUGUST 31, 2020

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. A higher ranking can also boost brand awareness, website traffic, and your online authority. Add Imagery.

Writing 69

Writing SEO Engineering Video 69