5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. How about a gift guide with ideas for aging parents and grandparents? Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. Amplify your news across social channels.

Local 73

Local Storytelling Infographics Resources 73

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Pro tips for a distribution-ready blog release: Provide clear attribution : remember that readers will find your content on third-party websites, like Yahoo, Marketwatch, local news sites, etc.

Blogging 215

Blogging Company Engineering Airlines 215

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Still, some clients diminish the need for managing their reputation, falsely believing that if they do the right thing, they are immune from public embarrassment. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Cision

FEBRUARY 15, 2016

Do you want your news release to serve as an event reminder to local newspapers or TV stations? Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Communications Conversations

JANUARY 11, 2018

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? White papers. Longer-form text-based content. That’s kinda what I’m seeing. 2: Text is going to make a bit of a comeback.

Consumer 104

Consumer Print Reddit Video 104

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. It’s easy and it works to build reach fast.

Communications 62

Communications Pinterest Reddit Radio 62

PR Fuel

MARCH 19, 2021

Including the city and state helps localize for regional coverage. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. The subheader is usually two lines of italics, offering further insight. Body of Answers.

Small Business 90

Small Business Writing Engineering Infographics 90

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Since press releases are another kind of unique content for your company, you can use snippets of the press release–such as quotes, statistics, or infographics–to share on your social media channels. Then it may be time for you to write a press release.

How To 98

How To Ethics SEO Guidelines 98

Communications Conversations

NOVEMBER 24, 2014

But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Sure, Hilton suggests its own hotels from time to time in this feed. ” Really?

Case Study 166

Case Study Strategy Study Hotels 166

PR Fuel

NOVEMBER 2, 2021

Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Multimedia Embed. Extra Services.

Writing 52

Writing System Automotive SEO 52

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60

Writing SEO Google Local 60

Solo PR Pro

MAY 10, 2022

If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. They could also be a local radio host, podcaster or blogger. Provide original reporting and data? Reference an exclusive interview with an executive or the CEO of a company?

Pitching 58

Pitching Media Journalism Data 58

Waxing UnLyrical

APRIL 6, 2015

Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement.

Community 40

Community Local Nonprofit Storytelling 40

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. Moz Pro has a free 30-day Trial, then $99/mo for Standard Tier.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. More channels are being used in communicating, internally and externally.

Education 84

Education Resources Internal International 84

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone.

Leadership 81

Leadership Survey Education Exercises 81

PR 20/20

JULY 9, 2020

As for paid, you can monitor competitor ads and landing pages, and their positions in search results to see exactly what they’re spending at the local level. Templates range from social media posts to marketing collateral to infographics (and tons in between). This helps to check your content quality and optimize it in real-time.

Google 90

Google SEO Trends Content Marketing 90

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Cool infographics. Competition for attention and business has never been fiercer…ever. It’s a big web world and growing at an exponential pace. For content, this included: Listicles. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. If your marketing budget is not very big, you will not be able to maintain paid campaigns or get the level of exposure you really need.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. There’s also another pragmatic statistical reason that you might be wary of creating your social content based upon celebrity best practice… All populations are not equal.

Social Media 120

Social Media Strategy Media Facebook 120

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Read Time: 3 minutes.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Beyond PR

NOVEMBER 15, 2016

It is important to decide which medium you will use (picture, video, infographic, etc.) In our latest case study, OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign , we look at how the reservation service used a series of visuals to showcase their local knowledge for travellers planning trips across America.

Case Study 40

Case Study Mobile Local Content Marketing 40

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Bank of the West’s “Positive Banking” subway takeover.

Banking 93

Banking Content Marketing Examples Industry 93

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Today's journalism is a far cry from what it used to be. If you didn't get it there, you watched the evening news after dinner.

Journalism 65

Journalism Newspapers Web Data 65

Beyond PR

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Pro tips for a distribution-ready blog release: Provide clear attribution : remember that readers will find your content on third-party websites, like Yahoo, Marketwatch, local news sites, etc.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). CC0 Photo – Small Czech repository of local free-to-use photos. I personally like to modify photos using Canva (crop, filter, add text, layer, etc.),

Engineering 120

Engineering Creativity Google Community 120

Beyond PR

JUNE 19, 2017

They can help answer questions and address concerns locally while championing the brand to employees who may be attached to old messaging. For large companies, consider having brand ambassadors within each regional office who understand the brand journey and reasons why you’ve rebranded. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Waxing UnLyrical

MAY 27, 2016

That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. More and more marketers continue to take advantage of video marketing.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. John Haydon (@johnhaydon) August 20, 2015. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120