Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

SEO 144

SEO Strategy Brand Branding 144

Contently - Strategy

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” It’s clear that in 2023, generic, one-size-fits-all marketing simply doesn’t cut it anymore. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Something that’s recently caused debate amongst the influencer marketing world is the use of filters. Being authentic.

Instagram 62

Instagram Marketing Social Media Comparison 62

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Brand 126

Brand Branding Guidelines Creativity 126

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. The empathy marketing problem.

Marketing 108

Marketing How To B2B Exercises 108

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Yet therein lies the challenge: if humans are naturally wired to remember the negative , what’s a marketer to do to craft a message that’s both memorable but positive ? Marketing Analyst. Brand Marketing Public Relations positive'

Marketing 146

Marketing Comparison Conference Brand 146

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Target audiences : Marketing aims to reach current and potential customers, whereas public relations is all about maintaining positive relationships with anyone who has an interest in the organisation or brand.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run.

Twitter 60

Twitter How To Wireless Marketing 60

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. Now we need to be careful not to offend a brand-new category of ‘beings’—machines. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. ” Encountering Brands out of Shopping Context.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 111

Video How To Education YouTube 111

The Resolution Blog

AUGUST 6, 2019

Perhaps your brand is active on several social channels; maybe you are reporting outputs and outcomes separately, using metrics and exports from those platforms’ native analytics/insights functions. There is no export to Excel button, making data collection over longer periods more time consuming. What metrics are comparable?

How To 120

How To Media Comparison LinkedIn 120

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. I originally studied marketing in college, however the only jobs that appealed to me when I graduated were in PR. How did you get your start in PR?

Travel 166

Travel Comparison Analytics Financial 166

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name.

Tools 83

Tools Comparison Media System 83

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. I also laid out the challenges of getting PR mileage from your core tech.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). The ensuing narrative has been interpreted as brands need to get political.

Technology 129

Technology Study Communications Survey 129

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. • The brand’s “best self.” What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention.

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar.

Interviews 120

Interviews Comparison Video Exercises 120

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison. They do not.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Konnect Agency

NOVEMBER 26, 2019

She had to work hard to create a brand for herself, working long hours at her “real” job and still finding time to work on her then blog to show everyone she was passionate and deserved a seat at the table. She also explained that this extends beyond #MeToo as we live in a world of comparison thanks to social media.

Fashion 75

Fashion Comparison Instagram Social Media 75

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Beyond PR

JUNE 9, 2017

Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Perhaps the issue is the definition of “tangible.”

Comparison 66

Comparison Study Retail Financial 66